Hello, I’m Sammie! I currently head UX Content Design at Condé Nast.

I’m now based in London, after city-hopping from NYC  <  Chicago  <  Miami.

As a UX thinker, my primary interests are in behavioral design and the concept of nudges.
As a numbers person, I strive to base design decisions in data and user insights, balancing user-centric advocacy and business needs.

I’m a thoughtful manager who has found developing career and craft growth rewarding. I like organizational strategy, and look for ways to improve or elevate team processes.