Hi, I’m Samanata

(Not Samantha. We can get that out of the way now.)

I began my career studying Interior Design, but I was more curious about why spaces work than how cushions match. That curiosity led me to a Master’s in Management Studies in Heritage Management at Ahmedabad University, where I learned how culture, systems, and people collide in the real world.

Over the past 7+ years, I’ve worked across research, editorial, and community strategy. I’ve been a part of field projects across Maharashtra, Kerala, Himachal Pradesh and Uttarakhand, documented cultural landscapes, helped young writers publish architecture and design articles as an Editor at Rethinking The Future, and managed brand Community and Engagement strategy at Corridor Seven Coffee Roasters.

In short, I translate complexity.

I work at the intersection of research, culture, and execution, helping teams move from scattered ideas to sharp direction. Strategy before aesthetics. Meaning before marketing.

If you’re building something that needs to make sense to people, I’m your person.

Content Strategist | Digital Project Manager | Heritage Specialist | Editorial & Brand Strategy | Documentation & Research