Digital Marketing Portfolio – Sakthivelrahul

Profile Summary

Dynamic and results-oriented Digital Marketing Professional with expertise in SEO, PPC Campaigns, Social Media Marketing, Lead Generation, and Performance Marketing. Skilled in executing data-driven marketing strategies across platforms including Meta, LinkedIn, X (Twitter), WhatsApp Business API (WABA), and TrueSocial. Experienced in website creation, campaign optimization, API integration, and digital communication channels such as SMS, RCS, and Email Marketing.

Passionate about building brand visibility, increasing engagement, and generating quality leads through innovative digital solutions and performance-focused campaigns.

Career Objective

Results-driven and innovative digital marketing professional seeking to leverage expertise in Digital Marketing Strategy, PPC Campaigns, SEO, Keyword Research, and Social Media Marketing across platforms like Meta, LinkedIn, X (Twitter), and TrueSocial.

Adept at executing Bulk SMS, RCS, and Email Marketing campaigns, optimizing social media performance (SMO/SMM), and enhancing website design and performance using open-source tools. Eager to contribute to a dynamic organization by delivering measurable growth through data-driven strategies, advanced API integration, and continuous performance auditing.

Core Expertise

Digital Marketing

• Digital Marketing Strategy

• Performance Marketing

• Lead Generation

• Brand Awareness Campaigns

• Conversion Optimization

Search & Advertising

• Pay-Per-Click (PPC) Campaigns

• Google Ads Strategy

• Meta Ads Management

• Keyword Research

• Competitor Analysis

• Campaign Performance Tracking

SEO & Website Optimization

• Search Engine Optimization (SEO)

• On-Page SEO

• Off-Page SEO

• Technical SEO Audits

• Website Speed Optimization

• Website Performance Analysis

Social Media Marketing

• Meta Campaigns (Facebook & Instagram)

• WhatsApp Business API (WABA)

• LinkedIn Organic Marketing

• X (Twitter) Campaigns

• TrueSocial Engagement Campaigns

• Social Media Optimization (SMO)

• Social Media Marketing (SMM)

Communication Marketing

• Bulk SMS Campaigns

• Rich Communication Services (RCS)

• Email Marketing Campaigns

• Customer Engagement Automation

Technical Skills

• Website Creation using Open-Source Tools

• Landing Page Design

• API Testing & Integration

• Marketing Automation

• Analytics & Reporting

Professional Skills

• Strategic Planning

• Creative Campaign Execution

• Audience Targeting

• Marketing Analytics

• Communication Skills

• Team Collaboration

• Problem Solving

• Data-Driven Decision Making

Tools & Platforms

Marketing Platforms

• Meta Ads Manager

• Google Ads

• LinkedIn Campaign Tools

• X (Twitter) Ads

SEO Tools

• Google Search Console

• Google Analytics

• Keyword Research Tools

• Website Audit Tools

Communication Tools

• WhatsApp Business API

• Bulk SMS Platforms

• Email Marketing Software

Web Technologies

• WordPress

• Open-Source CMS Platforms

• API Integration Tools

Services Offered

• Digital Marketing Consultation

• Real Estate Lead Generation Campaigns

• SEO Optimization

• PPC Advertising

• Social Media Management

• Website Design & Audit

• WhatsApp Marketing

• SMS & Email Campaigns

• Brand Promotion Strategies

Sample Industries Targeted

• Real Estate

• E-Commerce

• Local Businesses

• Startups

• Education

• Healthcare

• Personal Branding

Portfolio Highlights

Real Estate Digital Marketing

• Lead generation campaigns for property sales

• Meta Ads targeting by location, demographics, and interests

• Landing page optimization for higher conversions

SEO Optimization

• Website audits and keyword optimization

• Organic traffic growth strategies

• Competitor keyword analysis

Social Media Campaigns

• Engagement campaigns across Meta, LinkedIn, and X

• Audience growth and brand awareness campaigns

• Creative ad strategy execution

Website Development & Auditing

• Website creation using open-source platforms

• Speed optimization and performance auditing

• Mobile responsiveness improvements