The goal of our research program is to test how and under what circumstances a "scientific" approach to decision making helps entrepreneurs and managers make more effective decisions. 

This approach starts with a good framing of the problem, develops models or theories that predict the outcomes of actions from logical connections between antecedents and consequences, and tests the theory using existing data or data drawn from well-defined experimental designs.

We call this approach “scientific” because it overlaps to a good extent with the approach that scientists use to develop new knowledge.