1. Prepare
1.1 Source: https://www.kaggle.com/datasets/thedevastator/the-top-websites-in-the-world?resource=download
1.2 About the Data:
One CSV file of less than an MB was available.
2. Process
2.1 Tools Used:
Google Sheets
SQL BigQuery
Tableau
2.2 Data Cleaning and Sorting:
The column ‘Category’ consisted of the main category and sub category.
This column was split and another column was made for the sub category.
The ranking order was arranged from 0 - 49 to 1 - 50
by formula =A2 + 1 (output is 2) in Google sheets
(Note: - A2 is 1)
3. Analysis
3.1 Creating new table for Main category
3.2 Creating a new table for Sub-Category
4.Share
4.1 Most Popular Main Category
We can see that 48% of the top 50 websites across globe are in Computers Electronics and Technology
News and Media Publishers are 16%
2% are Science and Education and Travel and Tourism
4.2 Popular Sub-Category
Social Media and Networks is 30%, which is the most popular sub-category from the top 50 websites.
Followed by Search Engines, which is 13%.
One of the least popular are Animation & comics and Accommodation & Hotels with only 2.78% visits.
4.3 Countries with Top 50 Websites
From top 50 websites across world, 30 websites are based in United States, followed by Russia with 5 websites and China with 4.
Based on the above information, we can conclude that:
1. US have dominance in the global website landscape.
2. It grants the US an influential voice on the internet.
3. It allows US-based platforms to shape online discourse and influence public opinion on a global scale.
4. Helps in building a positive brand image and reputation for American companies.
These are few advantages US have for having most popular websites around the globe.