Search engine optimization is a strategy of procedures, methods, and strategies utilized to build the number of traffic/visitors to a site by acquiring a high-ranking arrangement in the query items page of a web index (SERP) including Google, Bing, Yahoo, and other web crawlers.

This is the best stage to promote your site items & administration. This promotional term involves the basics involved with focusing your attention on the crowd to produce respect for your image. It will make your deals & your site will drive traffic with the promise of a rush to get great results.

This processes towards sorting traffic and accessibility from web crawlers through both paid and unpaid efforts. SEM is SEO and Paid Advertising in which SEO is the work of winning traffic through unpaid or free postings when purchasing traffic through paid advertising posting.