Portfolio
A collection of my recent email marketing projects — from concept to campaign.
Each project reflects how strategy, design, and automation come together to tell a brand’s story.
Embedded Files
ColorMeet — Automation & Full Customer Journey (Klaviyo Project)
ColorMeet — Automation & Full Customer Journey (Klaviyo Project)
For ColorMeet, an art and décor brand, I created a complete Klaviyo setup — from list segmentation and automation flows to campaign design and copy.
The goal was to build customer trust through a seamless journey that feels personal, creative, and consistent.
Welcome Flow & Brand Newsletter — “ColorMeet”
Welcome Flow & Brand Newsletter — “ColorMeet”
A beautifully crafted welcome and storytelling flow designed to introduce new customers to ColorMeet — a handcrafted art and décor brand. This series blends emotion with strategy, guiding first-time visitors from discovery to purchase while nurturing long-term brand connection.
Three-part email sequence — Welcome, Product Discovery, and Brand Newsletter.
Campaign Goal: To onboard new subscribers, share ColorMeet’s creative story, and drive early engagement through warm, human-centered messaging.
Flow Breakdown:
Flow Breakdown:
Welcome Email: Greets new subscribers with ColorMeet’s purpose and visual identity — introducing the handmade art philosophy and inviting them to “Color Their World.”
Product Showcase & Brand Story: Gently transitions into product discovery, showing two curated crafts tied to emotional storytelling.
Newsletter: Delivers consistent inspiration and design tips — highlighting art pairings, decor advice, and promotions that continue the narrative.
Trigger & Audience: Triggered by new subscriber sign-up; crafted for creative customers and décor lovers who value authenticity and emotional storytelling.
Highlight: A conversational tone, clean visuals, and creative pairing of emotion with commerce make this series both personal and professional.
New Product Campaign & Post-Purchase Flow — “ColorMeet”
New Product Campaign & Post-Purchase Flow — “ColorMeet”
Shopping doesn’t end at checkout — it’s where relationships begin. This flow combines a cheerful product-launch announcement, a heartfelt thank-you, and an inspiring cross-sell email to bring customers back with more color and emotion.
Email sequence — New Product Campaign, Post Purchase Confirmation, and Cross-Sell Follow Up
Campaign Goal: To encourage repeat purchases and reinforce emotional connection after checkout through storytelling and curated recommendations.
Campaign Goal: To encourage repeat purchases and reinforce emotional connection after checkout through storytelling and curated recommendations.
Flow Breakdown:
Flow Breakdown:
- New Product Campaign: Introduces fresh artisan items with strong visual appeal and clear CTAs.
- Post-Purchase Email: Sends a personalized thank-you note with order tracking and product care guidance.
- Cross-Sell Follow-Up: Suggests complementary items, blending lifestyle inspiration with subtle product promotion.
Trigger & Audience: New product campaign for all audience. Triggered by first purchase; crafted for creative customers and décor lovers who value authenticity and emotional storytelling.
Highlight: A seamless visual journey that uses tone, color, and language to build brand trust and inspire curiosity — from new product campaign to cross-sell follow up journey.
The Red Beat – Fitness Journey Flow (Mailchimp)
The Red Beat is a fictional fitness brand focused on helping clients transform their health through personalized programs. The project includes a full welcome series, pop-up forms, landing page, campaign, newsletter, and promotional flow — built entirely with Mailchimp’s features and visual assets designed in Canva.
Welcome Flow, Newsletter & Campaign — “The Red Beat”
Welcome Flow, Newsletter & Campaign — “The Red Beat”
A full welcome and engagement series for The Red Beat Fitness, created in Mailchimp. The goal? To help new members feel inspired, confident, and ready to take their first step toward transformation.
From the warm first hello to Sarah’s amazing 6-month journey, each email was designed to motivate, educate, and bring the Red Beat community closer together.
Four-part email sequence — Welcome, Newsletter and Campaign.
Campaign Goal: To create a fitness flow that feels more personal — like a friend cheering you on. Each email blends storytelling with action, helping readers connect emotionally and practically with the brand’s programs.
Flow Breakdown:
Flow Breakdown:
Welcome Email #1: “Your Fitness Journey Starts Now” - Welcomes subscribers with an inspiring message and offers a free consultation link.
Welcome Email #2 (Social Proof): “Sarah’s 6-Month Transformation Story” - A success-story email showcasing social proof and motivating readers to start their own program.
Newsletter: “Top 5 At-Home Workouts to Burn Fat” - Practical, high-value content designed to add educational value and boost click-through engagement.
Campaign: “Meet Your Trainer” - Personalized trainer introduction and class booking CTA to make the experience real and relatable.
Trigger & Audience: New subscriber signup, consultation form submission, or fitness challenge registration. Audiences are fitness enthusiasts, gym newcomers, and wellness-focused individuals.
Highlight: A four-part Mailchimp email campaign and flow that welcomes new members, inspires fitness goals, and drives participation in The Red Beat’s 30-Day Challenge and 6 Month Body Transformation Program.
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