Working Papers (SSRN)

1. Wang, R., X. Yan. 2025. "Assortment and Price Optimization under Nested Logit Model with Profit-Utility Tradeoff"

2. O. Yilmaz, Z. Zhao, F. Ekbatani, R. Wang, A. Vakhutinsky. 2024. “Data-Driven Pricing for Availability-Based Upgrades Under a Multiple Binary Choice Model with Copula"

3. Hu, M., J. Peng, R. Wang. 2024. "Default or Dare: The Default Effect on Consumer Choice, Assortment, Pricing, and Estimation"

4. Chen, W., C. Chen, H. Shen, R. Wang, W. Xue. 2024 "Dynamic Assortment with Online Learning Under Threshold Multinomial Logit Model"

5. Lu, Y., R. Wang, X. Yan, Y. Yu. 2024. "Product Display Optimization with Quality Uncertainty and Return"

6. Hu, C., Y. Peng, R. Wang, Y. Xiao. 2024. "Pricing with Product Rollover in Advance Selling"

7. Gao, P., S. Luan, R. Wang, W. Xue. 2024. “The Impact of Inbound Marketing: Assortment Planning, Pricing Management, and Paid Advertising"

8. Lu, W., O. Sahin, R. Wang. 2023. "A Simple Way Towards Fair Assortment Planning: Algorithms and Welfare Implications"

9. Guan, L., K. Nip, R. Wang, L. Zhang. 2023. “Focal Multinomial Logit Model: Threshold Effects on Consumer Choice, Assortment and Pricing"

10. Gallego, G., Z. Tang, R. Wang. 2023. "Multi-Product Pricing and Competition Analysis under the Threshold Utility Model"

11. Ke, C., R. Wang, Z. Zhao. 2023. “Discrete Choice Models with Piecewise Linear Utility: Modeling, Estimation and Pricing"

12. Wang, R., Z. Zhao, C. Ke. 2022. “Modeling Consumer Choice and Optimizing Assortment under the Threshold Multinomial Logit Model"

13. Lu, L., R. Wang, X. Zhou. 2022. “Quality and Welfare Implications of Product Traceability in Supply Chain"

14. Lu, L., R. Wang. 2020. "Product Quality Management under Supply Chain Competition with Tracing and Recalls"

15. Gallego, G., Z. Tang, R. Wang. 2023. "Threshold Utility Model with Applications to Retailing and Discrete Choice Models"

16. Wang, R. 2020. "Hybrid Model for Sequential and Simultaneous Choice with Search Cost"

17. Gallego, G., R. Wang. 2020. "On the Soft k-Prophet Problem"

Tutorial/Book

1. Ke, C., A. Li, R. Wang. 2025. "Modeling, Prediction, Assortment and Price Optimization Under Consumer Choice Behavior", Foundations and Trends® in Technology, Information and Operations Management, 19 (1) 1-141, (web link) (PDF)

2. Wang, R. 2021. “Discrete Choice Models and Applications in Operations Management", INFORMS TutORials in Operations Research, (2021) 199 – 226, (web link) (PDF)

Journal Publications

1. Ke, C., L. Lu, R. Wang. 2025. Efficient Frontier and Applications in Product Offering and Pricing, Manufacturing & Service Operations Management, 27 (2) 389 – 40

2. Luan, S., R. Wang, X. Xu, W. Xue, 2025. Joint Assortment and Price Optimization with Multiple Purchases, Production and Operations Management, 34 (2) 187 – 204

3. Wang, R., C. Ke, Z. Zhao. 2024. Anticipated Wait and Its Effects on Consumer Choice, Pricing, and Assortment Management,  Manufacturing & Service Operations Management, 26 (3) 1082 – 1101

4. Wang, R. 2022. The Threshold Effects on Consumer Choice and Pricing Decisions. Manufacturing & Service Operations Management, forthcoming, 24 (1) 448 – 466

5. Ke, C., R. Wang. 2022. Cross-Category Retailing Management: Substitution and Complementarity. Manufacturing & Service Operations Management, 24 (2) 1128 – 1145

6. Arslan, A., R. Easley, R. Wang, O. Yilmaz, 2022. Data-Driven Sports Ticket Pricing for Multiple Sales Channels with Heterogeneous Customers. Manufacturing & Service Operations Management, 24 (2) 1241 – 1260

7. Wang, R. 2022. What Is the Impact of Non-Randomness on Random Choice Models? Manufacturing & Service Operations Management, 24 (1) 485 – 503

8. Wang, R., C. Ke,  S. Cui. 2022. Product Price, Quality and Service Decisions under Consumer Choice Models. Manufacturing & Service Operations Management, 24 (1) 430 – 447

9. Wang, R. 2021. Consumer Choice and Market Expansion: Modeling, Optimization and Estimation. Operations Research, forthcoming, (PDF)

10. Wang, R., 2020. On Assortment Optimization with Endogenized Market Size. Operations Research Letters, 48 (5) 682 – 686, (PDF)

11. Wang, R., M. Dada, O. Sahin. 2019. Pricing Ancillary Service Subscriptions. Management Science,  65 (10) 4712 – 4732, (PDF)

12. Wang, R. 2018. When Prospect Theory Meets Consumer Choice Models: Assortment and Pricing Management with Reference Prices. Manufacturing & Service Operations Management, 20 (3) 583 – 600, (PDF)

13. Wang, R., O. Sahin. 2018. The Impact of Consumer Search Cost on Assortment Planning and Pricing. Management Science, 64 (8) 3649 – 3666, (PDF)

14. Wang, R., Z. Wang. 2017. Consumer Choice Models with Endogenous Network Effects. Management Science, 63 (11)  3944 – 3960, (PDF)

15. Wang, R. 2016. On the Sum-Product Ratio Problem and its Applications. Operations Research Letters, 44 (3) 409 – 414 , (PDF)    

16. Gallego, G., R. Wang, M. Hu, J. Ward, J. L. Beltran. 2015. No Claim? Your Gain: Design of Residual Value Extended Warranties under Risk Aversion and Strategic Claim Behavior. Manufacturing & Service Operations Management, 17 (1) 87 – 100, (PDF)

17. Gallego, G., R. Wang. 2014. Multi-Product Price Optimization and Competition under the Nested Logit Model with Product-Differentiated Price Sensitivities. Operations Research, 62 (2) 450 – 461, (PDF)                

18. Gallego, G., R. Wang, J. Ward, M. Hu, J. Beltran. 2014. Flexible-Duration Extended Warranties with Dynamic Reliability Learning. Production and Operations Management, 23 (4) 645 – 659, (PDF)

19. Wang, R. 2013. Assortment Management under the Generalized Attraction Model with a Capacity Constraint. Journal of Revenue and Pricing Management, 12 (3) 254 – 270, (PDF)

20. Wang, R. 2012. Capacitated Assortment and Price Optimization under the Multinomial Logit Choice Model. Operations Research Letters, 40 (6) 492 – 497, (PDF)