Publications:

• Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network 

with Justin Huang and Sridhar Narayanan

Accepted at Marketing Science, 2025

• Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? 

with Stephen Anderson, Pradeep Chintagunta and Naufel Vilcassim

Marketing Science, 2024

• Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations 

with Rajan Varadarajan

Journal of Business Research, 2018

• Stocking and Pricing Decisions Under Endogenous Demand and Reference Point Effects

with Prasenjit Mandal and Tarun Jain

European Journal of Operational Research, 2018

Working Papers:

• (Smart) Technology Doesn't Make Us Dumber: Marketing Analytics Improves the Mental, Managerial and Financial Performance of Entrepreneurs in Rwanda

with Stephen Anderson, Pradeep Chintagunta and Naufel Vilcassim

• Business Development Services and New Market Expansion: Evidence from a Field Experiment with Nigerian Entrepreneurs

with Stephen Anderson and David McKenzie

Works in Progress:

• The Migrant Penalty in Retail Entrepreneurship: Experimental Evidence from South Africa

with Shreya Kankanhalli and Iris Steenkamp

Featured Work / Media Coverage:

• Smartphone Apps Can Give Startups a Boost 

Chicago Booth Review, 2024

• B-School Backstage Episode 6: The Power of Listening

Times of India, 2024