Certainly! Creating a Google Ads campaign involves several steps. Here's a comprehensive guide to help you set up a basic Google Ads campaign:

1. Sign in to Your Google Ads Account:

If you don't have an account, you'll need to create one. Visit the Google Ads website and sign in with your Google account.

2. Access the Campaign Creation Interface:

Once logged in, click on the "+ Campaign" button to start creating a new campaign.

3. Choose a Campaign Goal:

Google Ads offers different campaign types based on your goals. Choose the goal that aligns with your business objectives:

• Sales

• Leads

• Website Traffic

• Product and Brand Consideration

• Brand Awareness and Reach

4. Select a Campaign Type:

Choose from various campaign types, such as Search, Display, Shopping, Video, or App campaigns. For beginners, a "Search" campaign is often a good starting point.

5. Configure Campaign Settings:

• Campaign Name: Give your campaign a descriptive name.

• Networks: Choose where you want your ads to appear (Google Search Network, Google Display Network, or both).

• Location and Language: Specify the geographic locations and languages you want to target.

• Bidding and Budget: Set your daily budget and choose a bidding strategy.

6. Choose a Campaign Subtype:

Depending on your goals, you might need to choose a subtype. For example, if you're running a Search campaign, you can choose between "Standard" or "Smart" campaigns.

7. Create Ad Groups:

Organize your campaign by creating ad groups. Each ad group should focus on a specific theme or set of keywords.

8. Select Keywords:

Add relevant keywords to your ad groups. Use the Google Ads Keyword Planner to find keywords that are relevant to your business.

9. Create Ad Copy:

Craft compelling ad headlines, descriptions, and display URLs. Ensure that your ad copy is relevant to your keywords and provides a clear call-to-action.

10. Add Ad Extensions:

Enhance your ads with extensions such as site link extensions, callout extensions, and structured snippet extensions. These provide additional information and make your ads more prominent.

11. Set Up Conversion Tracking:

Implement conversion tracking to measure the success of your campaign. Define specific actions you want users to take on your website (e.g., making a purchase or filling out a form).

12. Review and Launch:

Before launching your campaign, review all settings, ad copy, and targeting options. Ensure everything is set up correctly, then click "Launch" to start your campaign.

13. Monitor and Optimize:

Regularly monitor your campaign's performance using the Google Ads dashboard. Adjust your keywords, ad copy, and bidding strategy based on performance metrics. Experiment with A/B testing to optimize your ads.

Additional Tips:

• Landing Page Optimization: Ensure that the landing page your ads lead to is relevant, user-friendly, and optimized for conversions.

• Ad Schedule: Consider setting specific times for your ads to appear based on when your target audience is most active.

• Budget Adjustment: Adjust your budget based on the performance of your ads. Allocate more budget to well-performing campaigns and adjust or pause underperforming ones.

• Quality Score: Work on improving your Quality Score by creating high-quality, relevant ads and ensuring a good user experience on your landing pages.

The tasks I will do for your Google Ads!

My about

Looking for a PPC Expert to setup and optimise your Google Ads account? You're in luck!

I am a certified Google Ads professional with 5+ years experience in setting up and optimising Google Ad campaigns.

Campaign types include:

• Search Campaigns

• Shopping Campaigns

• Performance Max Campaigns

• Video Campaigns

• Display Campaigns

I will apply my experience and knowledge to setup the best campaigns suitable to your needs.

For existing Google Ad accounts and campaigns, I provide a free account audit and recommendations on the way forward.

I do not setup campaigns for:

• CBD products

• Illegal products or services

• Adult products or services

• Cryptocurrencies

• Third party IT support

• Gambling/ Casinos

I unfortunately also do not assist with resolving any suspended accounts related to Google Ads.