Mr. Tirath Patel is holding the position of Divisional Head- Customer Service – OE & Institutional Business at Apollo Tyre Ltd. for establishment of Customer Services strategies for CV category for Asia Pacific Middle East Africa (APMEA). He is associated with rubber industries since last 21 years. He has rich experience of world renowned rubber industries like Rubber King Tyres India Pvt. Ltd and  J. K.Industries Ltd. (J. K. Tyres). At present, he works for  Apollo Tyres and has opened  various domains like State Technical Service Manager, Regional Technical Service Manager, Customer Service Manager – Sales Geography, Group Manager – Customer Service – Commercial Vehicle, Divisional Head – Customer Service – Commercial Vehicle. During this   journey, he has been Awarded with Apollo’s Roll of Honor Award for the contribution and trip to Singapore and trip to Manchester respectively to witness world Cup cricket match for 2019 for his excellent contribution.