Effective Date: September 30, 2026
The Highland Group ("The Highland Group," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you choose to share with us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a form, contact us, or otherwise interact with our online services.
By using our website or submitting information to us, you acknowledge the practices described in this Privacy Policy.
Depending on how you interact with us, we may collect information such as:
First and last name
Email address
Telephone number
Mailing or property address
Information about a property you own or are considering purchasing
Your interest in buying, selling, investing, relocating, or learning about your home's value
Your preferred timeframe for buying or selling
Information you voluntarily include in messages or forms
Information you provide when communicating with us by email, telephone, text message, or other methods
Please do not submit sensitive financial information, Social Security numbers, driver's license numbers, bank account information, passwords, or other highly sensitive information through our website forms.
When you visit a website, certain technical information may be collected automatically by the website platform or third-party services used to operate the site.
This information may include:
IP address
Browser type
Device type
Operating system
General geographic information
Pages or content viewed
Date and time of visits
Referring website or source
The Highland Group may receive some of this information through Google Sites, Google services, analytics tools, advertising platforms, or other third-party services that may be incorporated into our website.
The specific information collected automatically may depend on the services and settings in use at the time.
We may use information you provide to:
Respond to your questions or requests
Contact you about buying or selling real estate
Help you search for properties
Provide information about your home's potential value
Schedule consultations, showings, or appointments
Provide requested real estate services
Communicate with you about a real estate transaction
Follow up on inquiries and requests
Provide information, resources, newsletters, or other communications you have requested
Improve our website, services, and client experience
Maintain appropriate business and transaction records
Comply with applicable laws, regulations, and professional obligations
Protect the security and integrity of our website and systems
We do not sell your personal information for money.
If you provide your telephone number or email address through our website, you may receive communications from The Highland Group relating to your inquiry, requested services, real estate opportunities, appointments, transactions, or other information you have requested.
Depending on your communications preferences and applicable law, we may also send newsletters, market updates, property information, event invitations, or other real-estate-related communications.
You may request to stop receiving marketing communications at any time by contacting us or using an unsubscribe option included in an applicable email.
Stopping marketing communications will not necessarily stop transactional or service-related communications that are necessary to respond to your request or provide services.
We may share information when reasonably necessary to provide requested services, operate our business, or comply with legal obligations.
Depending on the circumstances, information may be shared with:
Members of The Highland Group
Our brokerage and affiliated real estate professionals
Service providers who assist with website hosting, forms, communications, customer relationship management, marketing, scheduling, or other business functions
Real estate service providers involved in a transaction, when appropriate
Vendors or contractors providing services on our behalf
Government agencies, courts, regulators, or law enforcement when required or permitted by law
Other parties when you specifically request or authorize the disclosure
For example, information submitted through a website form may be processed or stored by Google or another technology provider used to operate the form or website.
Third-party service providers may have their own privacy policies governing information they process.
Our website may be hosted through Google Sites and may use other Google services, including Google Forms or Google Sheets, to collect, process, or store information.
When you interact with Google services, Google may collect and process information according to Google's own terms and privacy policies.
The Highland Group does not control Google's independent privacy practices.
For more information about Google's privacy practices, please review Google's privacy documentation.
Information submitted through our website may be entered into or synchronized with business systems used by The Highland Group to manage inquiries and client relationships.
These systems may be used to:
Track inquiries
Follow up with prospective clients
Maintain contact information
Coordinate communications
Provide requested real estate services
Maintain records related to prospective or existing client relationships
We will use reasonable measures to limit access to personal information to individuals and service providers who have a legitimate business need for that information.
Our website may contain links to websites or services operated by third parties, including social media platforms, real estate websites, review websites, mortgage or service-provider websites, and other resources.
If you click a third-party link or interact with a third-party service, you are leaving our website and becoming subject to that third party's privacy practices.
We encourage you to review the privacy policy of any third-party website or service you use.
Google Sites and third-party services used with our website may use cookies, pixels, tags, or similar technologies.
These technologies may be used to:
Make the website function properly
Understand website traffic
Measure advertising or marketing effectiveness
Remember certain preferences
Improve the website and user experience
The availability and use of these technologies may change as our website and marketing services change.
You may be able to control cookies through your browser settings and, where applicable, through settings provided by the third-party service.
We may use social media platforms and online advertising services to promote The Highland Group and our real estate services.
If you interact with an advertisement, social media page, or third-party platform, that platform may collect information about your interaction according to its own privacy policy.
We may receive information about individuals who voluntarily contact us through these platforms or submit a lead form.
We take reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
For this reason, please do not submit highly sensitive personal or financial information through our website.
Massachusetts regulations specifically address reasonable safeguards for certain personal information maintained by businesses.
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, providing services, maintaining business and transaction records, resolving disputes, complying with legal or regulatory requirements, and protecting our legitimate business interests.
The appropriate retention period may vary depending on the type of information and the circumstances in which it was collected.
You may contact us to:
Ask what information we have provided to or collected from you, where applicable
Request correction of inaccurate contact information
Ask us to stop sending marketing communications
Ask questions about how your information is used
Request information about our privacy practices
Certain information may need to be retained when required by law, regulation, professional obligations, or legitimate business purposes.
Our website and services are intended for adults and are not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13 through our website.
If you believe a child has submitted personal information to us, please contact us so that we can address the situation appropriately.
We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, legal requirements, or privacy practices.
When we make changes, we will update the Effective Date shown at the top of this policy.
We encourage you to periodically review this Privacy Policy.
If you have questions about this Privacy Policy or how The Highland Group handles personal information, please contact us:
The Highland Group
Keller Williams South Watuppa
275 Martine Street, Suite 109
Fall River, MA 02723
Phone: 774-365-9120
Email: thehighlandgroupre@gmail.com
This Privacy Policy is intended to provide general information about our privacy practices and is not legal advice.