SELF-LEAD RESEARCH

HOW TIKTOK CONTENT CREATORS PROVIDE JOB HUNTING ADVICE TO JOB SEEKERS (2024)

BY: ROSE PARK

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This research was officially published by The University of Texas at Austin's McNair Scholars Program and was presented at the national conference at the University of California, Los Angeles (UCLA), where it received top scores, honors for both presentation and research analysis.

Abstract: This research aims to understand how TikTok content creators provide job-hunting advice to job-seeking users. The purpose is to explore TikTok as a platform for job seekers to gain knowledge in job applications, and to identify the strategies and methods TikTok content creators use to offer job hunting tips. This research will conduct a content analysis of TikTok content creators with over 500k followers, examining the various approaches TikTok content creators use to give advice on resumes, interviews, and job searches. This research revealed that most TikTok influencers prefer sharing original content, with a focus on resume tips and career growth, while showing clear gender differences in advice, with female creators highlighting mental health and male creators focusing on tech industry guidance.

The purpose of this research is to investigate and analyze how TikTok content creators effectively deliver job hunting advice to job seekers. This study aims to understand the strategies, methods, and effectiveness of job-related content on TikTok, exploring its impact on users' job search strategies, career decisions, and overall engagement with career-related information on social media platforms.

Official UT AUSTIN Publication Link (Fall 2024): Services and Publications | TEXAS Undergraduate Studies 

Official UCLA Link: mcnair2024 - 2:45 PM Communication, Economics, and Geography Breakout IX: Panel B