National Sales Strategy & Execution: • GTM Design • Playbooks & SOPs
LATAM Expansion
• Cannabis Licensing & Compliance (Brazil & South America)
Key Accounts & Distribution:
• Convenience, Wellness • eCom/DTC
Team Leadership:
• Hiring, Coaching • KPI Tracking,
Sales Ramping
Trade Marketing • Broker/Rep Networks • Enterprise Negotiations
Forecasting & Analytics • Promotions & Pricing Strategy • Pipeline Management
CRM & Tooling: HubSpot • Zoho • GA4 (Salesforce adaptable)
Cross-Functional Execution:
S&OP • Product Launches • Ops Alignment
Regulated Categories: Hemp-Derived Cannabinoids (CBD, rare cannabinoids) •Cannabis, Biotech
Market Entry & Strategy (US ↔ Brazil/LATAM): Feasibility, GTM, pricing, channel design, distributor/clinic onboarding, and cross-border playbooks.
Regulatory & Compliance: ANVISA (RDC 660/2022) pathways, medical-prescription flows, documentation packs (COAs, labeling, AML/LGPD), and audit readiness.
Import & Logistics Orchestration: Vendor qualification, HS codes, permits, customs/ANVISA interactions, 3PL selection, SLAs, and end-to-door tracking.
Medical & Education Programs: Prescriber networks, webinars/courses, clinical onboarding packets, and patient journey SOPs.
Sales Ops & Key Accounts: National GTM, broker/rep networks, retail/e-com playbooks, promo calendars, and KPI dashboards.
Brand & Demand Gen: Localization (pt-BR), compliant content, clinic-facing materials, and launch campaigns tied to medical events.
Partnerships & Banking/Payments: Compliance vetting of suppliers, payment rails that work for regulated categories, and risk documentation.
Executive Advisory: Investor materials, JV/representation agreements, and performance reviews (S&OP).
Brazil Entry Pack: Regulatory roadmap, checklist, claims/label review, import SOPs.
Sales Launch Kit: GTM plan, account list, pitch decks, promo calendar, KPI dashboard.
Clinic Enablement: Physician training, intake/anamnesis forms, dosing guides, follow‑up protocols.
Ops & Compliance Audit: Supplier/COA review, AML/LGPD policy set, corrective‑action plan.
Representation Agreement: Entity structure, revenue share, MOQs, service SLAs.