Prepare your brochures in advance. 

Consider the weight of your paper for the purpose it is to serve.

Get your materials to us 3 months in advance to avoid last minute expenses

Check the demographics of your desired distribution areas before you contact us. This will save you time and money

 When considering how many items to distribute, it helps to keep a general "rule of thumb" in mind about marketing distribution; 6% of all items distributed will be seriously looked at. Of that 6%, 2% will purchase.

Receiving a flyer is remembered by 89% of people. This is greater than any other form of advertisement.

If you would like to keep track of how many items come back to you with the customers, and where they came from, we suggest adding a QR code/number onto each piece that tells you the date of the distribution of the targeted area.  You can also just put a simple hand stamp on each item to let you know it comes from a certain distribution date.

Once the items are distributed, there is no timeline of how soon the customers will bring your coupon or flier in for service/purchases.  Know this.. they do hold onto the items for when they need them. The items tend to be kept for an average of 38 days in a home. Usually these brochures or swag go into a junk drawer or a file, and come out when they are ready to use them.

 "Identifying the specific demographics and psychographics of the audience is crucial for effective distribution. Understanding where your target audience spends their time (e.g., specific neighborhoods, events, or businesses) allows for more focused distribution." (from google AI, and our own experience)

For direct mailings, 89% of people remember receiving them, and 45% of them actually hold onto the items.

Based upon the number of brochures distributed, response rates, and changes in store traffic or sales - helps us assess the campaign's effectiveness and guide us on tweaking the next distribution.

We can tweak the target audience, the timing of the distribution, the strategy, and if needed, the design of the brochure.

We also suggest that you ask your customers what they think about your brochure’s design and messaging – either via surveys or informal conversations

Flyer distribution works well in combination with other forms of marketing, like digital marketing, social media, or TV ads, creating an inclusive overall, multi-channel marketing strategy. Please call us for more information on preparing an overall marketing strategy for your company. We are happy to help. 224-901-2679