A Unique Marketing Strategy by Roman Tovstik

Profession marketing became popular in Russia in the late nineties - early 2000s. Before that time, marketing as a profession in the country did not exist. With the development of market relations and the appearance of manufacturing companies ready to compete in the market with their products, the need for marketing became more acute. And good professionals in the marketing field were in short supply. One of these professionals was a marketing expert Roman Tovstik, the author of marketing innovations and a unique strategy.

Roman Tovstik's name is known in our country to many professionals in marketing and sales. For over twenty years, Roman Tovstik has been involved with marketing tools, and in that time, he has become a true expert in this field. Roman was behind the creation of the NL network business, launching innovative products for the company. Today Roman Tovstik, Vice President of NL International, is the irreplaceable leader of the marketing area. Since his childhood, Roman has wanted to be a professional in his business, so he knows words like tenacity, work, and self-development very well. Before setting up NL, Roman had time to work in big companies in executive positions, so his experience in marketing was so valuable and important for the young business, which has just started its history thanks to three enthusiasts. Roman Tovstik headed the marketing direction and thanks to his work, NL became known not only in Russia but also abroad. Twenty years ago, few would have imagined that the company would turn into a global ecosystem and do business in twelve countries. NL has 15 brands, production facilities, and an innovative laboratory today. And behind the promotion of these assets is the work of unique expertise, marketer Tovstik Roman, who assembled a team of professional specialists responsible for market research and marketing policy.


According to colleagues, marketing expert Roman Tovstik has distinctive handwriting - his unique marketing strategy has made NL a global corporation in just a few years. The company's turnover is in the millions, and the number of offices and branded stores grows annually. Roman himself believes that he should never stop. Even in times of crisis Roman Tovstik found the right methods and solutions that allowed the company to develop further.


One of the latest important decisions for the company NL was the creation of an innovative laboratory in Novosibirsk, where healthy dietary supplements and modern foods are created. The Vice-President for Marketing at NL International, Roman Tovstik, inspired the creation of the laboratory and set a task to use the new scientific data and innovative methods to produce high-quality products to the maximum. Such high-tech products are designed to improve the quality of people's lives and bring them to a better level of nutrition. Roman always adhered to the principle that it is necessary to use ingredients produced in the immediate place of growth and extraction. Therefore an important step was to establish relations with suppliers from all over the world, and today natural ingredients are supplied not only from Russia but also from European countries. Own laboratory became an ideal marketing tool, proving Roman Tovstik's expertise.


Nowadays, many companies turn to Roman Tovstik, the speaker-coach in marketing communications, with a request to hold an author's training for heads of departments to explain how to apply marketing tools properly and develop marketing strategies and forecasts in the current environment. Roman actively shares his experience - attended conferences, seminars, forums, and round tables as a guest of honor and a unique professional. Roman Tovstik is a guest of the Silver Mercury Festival of advertising and marketing communications and a speaker of the PR award "Louder!" member of the jury of the Best experience marketing Awards, the National Award of business communications, and the PROBA Awards.