Nikhil Inamdar won me over with his charming story about India through the eyes of five Baniyas. My personal favorites were the Meru Cabs and Emami group stories. Especially in the case of Emami group it is amazing how there is so little (apparent) discord between the extend families of Radheshyam Gupta & Radheshyam Aggarwal, all of whom are involved in the business. Such stories are indeed rare.

Inamdar's account of Rohit Bansal's business journey from 2007, with its share of tumbles, eventually taking the shape of Snapdeal.com is inspiring. The boy from Malout, Punjab, quit his job to work for himself. Well, Rohit is not the only baniya in the e-commerce limelight today and that highlights the evolution of the entrepreneurial zeal in the community.

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Inamdar takes us to 1950s where a young R.K. Somany began creating a sanitary ware business, which would blend with the social commitment of a young India. From a 24-year-old learning shop floor work in England's industrial dump at Twyfords plant in Stoke-on-Trent to a sprightly 77-year-old clocking an 18-hour day, Somany's journey to build Hindware as India's largest sanitary ware company is equally insightful. Baniya, as Inamdar explains, is a loose term which refers to the corner shopkeeper, the calculating moneylender or the Marwari businessman next door. The connotation is often negative, but it simply means trader or merchant.

The book has no sermons on how baniyas do business. What comes through is the gut for risk, high-trust culture in joint families, friends and community support, their amazing ability to adapt and their penchant for keeping a close tab on costs - stereotypes that one easily associates with baniyas. However, the episode of V.K. Bansal, who overcame physical challenges and went on to set up Bansal Classes, is perhaps an exception to that. Grab a copy of the book. 589ccfa754

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