Buc-ee's is a successful c-store brand that started in Texas a few years ago. It is the wonder of the convenience store and gas station markets. How can a station with 100 pumps be successful? How can a 50,000 sq ft convenience store be so successful? I wondered the same thing, which led me to research.

There's no magic to starting a business. It requires hard work, consistency, customer service, and intelligent accounting skills to get many companies going in the right direction and successful ventures.

You must start at the bottom to build a great company, then a great brand. This is what we are trying to do with the Welcome Foods brand. We have over 25 years of experience working and managing c-stores which has led us down the path of building great customer experiences for c-stores customers. A great customer experience includes the right mix of convenience products, excellent customer service, and cost-effective food options. It's not a secret business model, but the execution has to be the key.

Buc-ee's did several things right. First, they have developed a great brand. People come from all walks of life and miles away to visit a Buc-ee's. I know people who have driven from Atlanta to Warner Robins to see the store and get a pulled pork sandwich. The friendly bucktoothed beaver of Buc-ee's has come to represent an "emotional connection" for customers and loyal patrons of the convenience store chain.

The brand is associated with maintaining a "clean, friendly and in-stock" store. You will rarely see an empty shelf inside the store, even with all the 50k+ sq ft store shelves.

Every location is consistent and feels the same yet slightly different for the local market. You can't be a Walmart from day one. But what you can do is be consistent daily by providing good products with excellent service and always bringing the customer in mind.

Buc-ee's customers have high expectations, but through the consistency and scale of the operation, they consistently exceed customers' expectations.

Exceeding customers' expectations is our mantra with our stores as well. We never want to be out of products, nor do we want to say "no" to our valuable customers. Customers walk into the store to quickly get what they need, including high-quality products, beverages, and food.

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