I am a professor in the Department of Business and Economics at Universidad Anahuac Mexico Norte. I teach and conduct research. My main research interests are: context effects, creativity and metacognition. I enjoy playing tennis, reading, dancing, running and drinking beer and whisky. If you would like to contact me, you can reach me at:
Professional and Academic Experience
2010- Professor, Universidad Anahuac Mexico Norte (Current position)
2004-2009 Market Researcher, Millward Brown Mexico
Education
Ph.D. University of Iowa, 2003.
M.S. Texas Tech University, 2000.
B.A. University of Texas, 1997.
Scientific papers
1. Puente-Díaz, R., Cavazos-Arroyo, J., & Puerta-Sierra, L. (2021). Idea generation, selection and evaluation: A metacognitive approach. The Journal of Creative Behavior.
2. Puente-Díaz, R., & Cavazos-Arroyo, J. (2021). The contribution of Openness and Intellect to the examination of the idea generation and selection. Creativity Research Journal, xx, xxxx.
3. Puente-Díaz, R., & Cavazos-Arroyo, J. (2021). Experiential gifts as meaningful moments and memories: Their influence on nostalgia and relive intention. Psychology & Marketing, xx, xxxx.
4. Puente-Díaz, R., & Cavazos-Arroyo, J. (2021). Creative personal identity and creative mindsets and their implications for creative potential and metacognition: A latent variable and a latent class approach. Creativity. Theories – Research – Applications, xx, xxxx.
5. Puente-Díaz, R., & Cavazos-Arroyo, J. (2021). Metacognitive feelings as a source of information in the evaluation and selection of creative ideas. Thinking Skills and Creativity, 39, 100767.
6. Brem, A., & Puente-Díaz, R. (2020). Are you acting sustainably in your daily practice? Introduction of the Four-S model of sustainability. Journal of Cleaner Production, 267, 122074.
7. Cavazos-Arroyo, J., Puente-Díaz, R. (2020). An examination of the effects of rescue workers meaning transfer, attitudes and subjective norms toward being voluntarily involved in civic activities on civic engagement. International Journal of Nonprofit and Voluntary Sector Marketing, xx, xxx.
8. Brem, A., & Puente-Díaz, R. (2020). Creativity, Innovation, Sustainability: A conceptual model for future research efforts. Sustainability, 12, 3139.
9. Puente-Díaz, R., & Cavazos-Arroyo, J. (2020). Even when it feels difficult to think why I like you, I still do: The role of content, cognitive feelings, and thinking systems on the evaluation of close and prominent brands. South African Journal of Business Management, 51, a1327.
10. Puente-Díaz, R., & Cavazos-Arroyo, J. (2019). The influence of gratitude and materialism on two different conceptualizations of subjective well-being. Universitas Psychologica, 18, 1-9. ISSN: 1657-9267 (Impreso), 2011-2777 (En línea).
11. Cavazos-Arroyo, J., Puente-Díaz, R. (2019). The influence of marketing capability in Mexican social enterprises. Sustainability, 11, 4468.
12. Puente-Díaz, R., & Cavazos-Arroyo, J. (2019). The role of cognitive feelings and content information in the evaluations of sport brands. Managing Sport and Leisure, 24, 262-274.
13. Puente-Díaz, R., Toptas,S., Cavazos-Arroyo, J., Wimschneider, C., & Brem, A. (2020). Creative potential and multicultural experiences: The mediating role of creative self-efficacy. The Journal of Creative Behavior, 54, 815-823.
14. Puente-Díaz, R., & Cavazos-Arroyo, J. (2020). 7-0? That is awful! Should I trust my national team again? The role of mindsets in team trust. International Journal of Psychology, 55, 315-322.
15. Puente-Díaz, R., & Cavazos-Arroyo, J. (2019). That is disgusting! Should I trust you?: The role of mindsets on brand trust after a negative incident. Review of Business Management, 21, 254-273.
16. Cavazos-Arroyo, J., Puente-Díaz, R. (2018). Brand trust on open television networks and its consequences after a mega-disaster in an emergent country. Communication, Media and Consumption, 15, 47-69.
17. Puente-Díaz, R., & Cavazos-Arroyo, J. (2020). Creative metacognitive feelings as a source of information for creative self-efficacy, creativity potential, intrapersonal idea selection, and task enjoyment. The Journal of Creative Behavior, 54, 499-507.
18. Puente-Díaz, R. (2018). Using international sport events as part of a brand construction strategy: The case of the destination brand Mexico. International Journal of Sports Marketing and Sponsorship, 19, 147-159.
19. Puente-Díaz, R., & Cavazos-Arroyo, J. (2018). The role of the categorization process on the influence of a famous football player on the evaluations of a football team. International Journal of Sports Marketing and Sponsorship, 19, 327-337.
20. Puente-Díaz, R., & Cavazos-Arroyo, J. (2018). An exploration of some antecedents and consequences of creative self-efficacy among college students. The Journal of Creative Behavior, 52, 256-266.
21. Puente-Díaz, R., & Cavazos-Arroyo, J. (2019). Creative mindsets and their affective and social consequences: A latent class approach. The Journal of Creative Behavior, 53, 415-426.
22. Cavazos-Arroyo, J., Puente-Díaz, R., & Giuliani, A. C. (2017). Regresando a los valores básicos: Las propuestas del marketing social y humanista. Revista Organizações em Contexto, 13(25), 279-298
23. Puente-Díaz, R., & Cavazos-Arroyo, J. (2017). Creative self-efficacy: The role of self-regulation for schoolwork and boredom as antecedents, and divergent thinking as a consequence. Social Psychology of Education, 20, 347-359.
24. Puente-Díaz, R., & Cavazos-Arroyo, J. (2017). Creative self-efficacy: The influence of affective states and social persuasion as antecedents and imagination and divergent thinking as consequences. Creativity Research Journal, 29, 304-312.
25. Puente-Díaz, R., & Cavazos-Arroyo, J. (2017). The influence of creative mindsets on achievement goals, enjoyment, creative self-efficacy and performance among business students. Thinking Skills and Creativity, 24, 1-11.
26. Cavazos-Arroyo, J., Puente-Díaz, R., & Agarwal, N. (2017). An examination of certain antecedents of social entrepreneurial intentions among Mexico residents. Review of Business Management, 19, 180-199.
27. Puente-Díaz, R., & Cavazos-Arroyo, J. (2017). Material values: An exploration of some antecedents and consequences. Revista Contaduría y Administración, 62, 1214-1227.
28. Puente-Díaz, R., & Cavazos, J. (2017). The categorization of brands: The case of P&G™ branding strategy. International Journal of Psychology, 52, 205-212. ISSN: 0020-7594 (Impreso), 1464-066X (En línea).
29. Brem, A., Puente-Díaz, R., & Agogué, M. (2016). Creativity and innovation: State of the art and future perspectives for research. International Journal of Innovation Management, 20, 1-19.
30. Puente-Díaz, R., & Meixueiro, G. (2016). An exploration of the relationships between gratitude, life satisfaction, and importance of helping others among a representative sample of the adult population of Mexico. Cogent Psychology, 3: 1160558.
31. Puente-Díaz, R., & Cavazos-Arroyo, J. (2016). An exploration of some antecedents and consequences of creative self-efficacy: The role of achievement goals, enjoyment and divergent thinking. Creativity: Theories-Research-Applications, 3, 19-33.
32. Puente-Díaz, R., & Cavazos-Arroyo, J., Brem, A., Maier, M., & Meixueiro, G. (2016). Pragmatic inferences and self-relevant judgments: The moderating role of age, prevention focus and need for cognition. Cogent Psychology, 3: 1137139.
33. Puente-Díaz, R., & Cavazos-Arroyo, J. (2016). How remembering less acts of gratitude can make one feel more grateful and satisfied with close relationships: The role of ease of recall. European Journal of Social Psychology, 46, 377-383.
34. Puente-Díaz, R., Maier, M. Brem, A. & Cavazos, J. (2016). Generalizability of the four C model of creativity: A cross cultural examination of creative perception. Psychology of Aesthetics, Creativity, and the Arts, 10, 14-20. ISSN: 1931-3896
35. Puente-Díaz, R. (2016). Creative self-efficacy: An exploration of its antecedents, consequences and applied implications. The Journal of Psychology: Interdisciplinary and Applied, 150, 175-195. ISSN: 0022-3980 (Impreso), 1940-1019 (En línea).
36. Puente-Díaz, R. (2015). Can the same politician help and hurt the evaluations of another politician?: The role of categorization on the elicitation of assimilation and contrast effects in the Mexican political context. Political Psychology, 36, 469-478. ISSN: 0162-895X (Impreso), 1467-9221 (En línea).
37. Puente-Díaz, R., & Cavazos-Arroyo, J. (2015). The influence of personality dimensions on material and frugal values. Anales de Psicología, 31, 37-44. ISSN: 0212-9728 (Impreso), 1695-2294 (En línea).
38. Puente-Díaz, R., & Puente-Díaz, S. (2014). Is it better to be an English little pea than a Mexican little pea?: The role of the categorization process on the evaluation of football players. International Journal of Psychology, 49, 348-354. ISSN: 0020-7594 (Impreso), 1464-066X (En línea).
39. Puente-Díaz, R. (2014). Assimilation and contrast effects: The role of self-construal and regulatory focus as moderators in collectivistic cultures of honor. International Journal of Psychology, 49, 183-191. ISSN: 0020-7594 (Impreso), 1464-066X (En línea).
40. Puente-Díaz, R. (2013). Achievement goals and emotions. The Journal of Psychology: Interdisciplinary and Applied, 147, 245-259. ISSN: 0022-3980 (Impreso), 1940-1019 (En línea). # de citas Google Académico: 1.
41. Puente-Díaz, R., & Cavazos-Arroyo, J. (2013). Personality factors, affect, and autonomy support as predictors of satisfaction with life. Universitas Psychologica, 12, 41-53. ISSN: 1657-9267 (Impreso), 2011-2777 (En línea).
42. Cavazos-Arroyo, J., Puente-Diaz, R. & Giuliani, A. C. (2012). El futuro de la cultura de consumo en América Latina. Posibles caminos y consecuencias. Invenio,15, 45-54. ISSN: 0329-3475 (Impreso).
43. Puente-Díaz, R. (2012). The effect of achievement goals on enjoyment, effort, satisfaction and performance. International Journal of Psychology, 47, 102-110. ISSN: 0020-7594 (Impreso), 1464-066X (En línea).
44. Ahadi, S., & Puente-Díaz, R. (2011). Acculturation, personality, and psychological adjustment. Psychological Reports, 109, 842-862. ISSN: 0033-2941 (Impreso)
45. Puente-Díaz, R. (2011). Context effects: The role of collectivism as a moderator. International Journal of Psychology, 46, 55-62. ISSN: 0020-7594 (Impreso), 1464-066X (En línea).
46. Puente, R. & Anshel, M. H. (2010). Exercisers’ perceptions of their fitness instructor’s interacting style, perceived competence, and autonomy as a function of self-determined regulation to exercise, enjoyment, affect, and exercise frequency. Scandinavian Journal of Psychology, 51, 38–45. ISSN: 0036-5564 (Impreso), 1467-9450
(En línea).
47. Puente-Díaz, R., & Anshel, M. H. (2005). Sources of stress, coping styles, and perceived control among Mexican and American tennis players. Journal of Social Psychology, 145, 429-446. ISSN: 0022-4545 (Impreso), 1940-1183 (En línea).