Roseville SEO Domination: 10 Steps You Can Take Today For Local SEO Supremacy

If you're a business owner in Roseville, then you know the importance of ranking high on Google local listings. After all, that's where most people go to find businesses locally.

Now, local Roseville SEO has a tendency to be a bit confusing, so we'll do our best to make it as easy to understand as possible. In this post, we'll go over 10 optimization tactics you can run with today to see better Google local maps rankings in Roseville, thus creating more of an impact on your bottom line.

Make Your Home Page More Effective

Your homepage should all be clearly stated who you are, where you are located, and what you do. Make it simple for Google to understand aspects of your company. This info should clearly be stated in your page title tag, the header tag, and the meta description.

If you're using WordPress to create your website, you can quickly change the page title tag in the left menu under Settings > General. The Yoast SEO plugin can also help you load your page metadata, which brings me to my next point.

Improve Your Metadata

There has been much discussion about whether page title tags and meta descriptions are still useful. Whether or not they are still a ranking factor (which page title tags will overrule meta descriptions), they are still a HUGE part of a potential visitor's first impression of your website.

If you want to optimize for local Roseville SEO, make sure your page title tags include the name of the city you wish to target. Include the name of the city in your page title tags and the product or service you provide.

Here will help to tell search engines not just "this is where you may find me," but also "what I do in this location." This is a good segue into the next discussion topic.

Make A Page For Each Product, Service, And Location You Offer

Stop attempting to consolidate; it is ineffective for both SEO and local SEO. Each of your individual product/service offers must have its own page to apply product/service schema to them.

This is an SEO best practice in general since it helps search engines understand your sitemap and helps your product/service pages rank for that specific offering, but it also opens the door to specific schema applications.

Create a page for each of your locations if you have more than one. How do you expect it to rank in search results if your Sacramento location is on the same page as your Roseville and Auburn locations? Exactly. It is not going to happen.

So, instead of forcing your children to share bunk beds, give them each their own room. It'll require a little more effort, but it'll allow them more room to establish their area and be found when needed. So, what exactly did you say about schema?

Use The Schema for Local Businesses, Organizations, Products, and Services

To optimize your website for local SEO, you should at the very least use local business schema, or structured data markup, on every web page. Without this, getting into the famed Google Local Pack is nearly impossible.

Local schema is supplemental code that you may add to your website's pages to help search engines better understand who you are, what you do, where you're located, and how you could be relevant to individuals looking for your type of products or services.

When you add product and service schema to your website, it concentrates on the specifics of each product or service. Once again, Schema communicates with a robot (search engines) in its own language.

Make things easier for them. They may be able to communicate in English, but it is their second language. So, speak to them in their own language for the best local search results.

If you're not sure if your site has schema, you can use Google's Structured Data Testing Tool to test a URL and see how various schemas on your site are broken down. Here's an example of the schema (local business, services, and reviews) listed on our web design page:

Take Control of Your Google My Business Page By Claiming It

We've had a few run-ins with Google My Business (GMB), so you're not alone if you're hitting your head against a brick wall. However, claiming your company listing and filling up the information is critical for your local SEO listing, especially for your Google Local Pack and SERP results.

Don't be disheartened if your business category isn't featured; there are over 2,000 categories, some of which are strange, so do your best to discover the greatest suit for your company. As you fill out your content, use both primary and LSI keywords as much as possible, as this accounts for about 20% of your chances of being included in the Local Pack.

Do yourself a favor and claim each of your GMBs if you have several locations. You can manage them all from a single login, making updating a breeze, but you must own each actual location for your company.

Your Website's NAP Citations Should Be Updated

Name, Address, and Phone Number (NAP) is an acronym for Name, Address, and Phone Number. Examine how your company is displayed in Google My Business and ensure that it is listed EXACTLY in the same manner on every page of your website. This is often done in a website's footer, but it must be built so the footer code still loads for each page to get the desired effect.

If you have numerous locations, create a page for each one and apply the NAP applicable to that location to that page, as described above.

Add Your Company To Local Business Directories

Local directory listings and citation building are wonderful ways to improve your website for local SEO. It can be time-consuming, but several solutions are out there (if you're prepared to pay for them) that can help. The goal is to make sure that each and every entry is identical.

So, mirror your firm's exact layout and representation from your Google My Business page, and be sure to add your business to your local directories in the same way. Moz Local offers a free audit of your existing position in a few important directories.

Businesses like Yext and WhiteSpark may offer more complete solutions if you have a larger budget.

Setup Signals on Social Media

You should create a Facebook business page right now if you don't already have one. When ranking for local SEO, having social media signals pointing to your area is an added plus. You don't have to do anything with it, but just having it is better than having nothing at all.

However, if your business requires it, you should have a social media strategy that allows you to manage content for multiple locations.

Make Reviews a Top Priority

You'll want "votes of validation" as your business grows that you're who you say you are, doing what you say you do, and where you say you're located. It's also a plus if people are raving about your products and services. On the other hand, reviews are an excellent way to accomplish this.

When search engines are trying to figure out what the best results are for a given search query, they'll evaluate many elements in their algorithm, and the number of reviews you have on Google, Yelp, and Facebook will all be taken into account.

Yelp will always be on the first page of Google results. So go ahead and play. Work on increasing your Yelp and Google reviews. Yes, building up reviews on the world's most popular search engine is usually a good idea. Build up those reviews to help position you in a favorable light!

Your Facebook page is also likely to appear on the first page of Google when your brand name is searched for, so build up those reviews to help position you in a positive light! While reviews may not appear on your actual website, they are an excellent tool to improve local SEO.

Best SEO Practices Should Be Used Throughout Your Website

Yes, this appears to be self-evident — and it is — yet it is frequently overlooked. Putting band-aids on a holey boat could assist at the end of the day, but it won't get it to sail across the ocean. If it is not properly cared for, it will sink. The same is true for websites. This is your online residence.

Give it some tender loving care. Furthermore, the better your website is optimized for search engines, the better your content strategy and blog entries are, the more quality inbound links you'll organically attract. You also want to drive quality links because they are a crucial ranking component for both local SEO and natural SERP results.

With that said, we understand that this can be a bit overwhelming. Remember that Roseville SEO Services is only one component of a larger digital marketing campaign. Rocklin SEO Services would be happy to set up a FREE audit and go over your needs if you're interested in talking about how to optimize your brand online.