Per Pathmatics, RM earned 11.3b impressions YTD through desktop display ads (52%), desktop video ads (15%), Instagram ads (13%), mobile display ads (9%), Facebook ads (8%) and Twitter ads (3%). It placed the majority (57%) of these ads through a variety of indirect channels onto sites such as yahoo.com, accuweather.com, weather.com, aol.com and espn.com. It placed the remainder (43%) site direct onto sites such as instagram.com, facebook.com, youtube.com, twitter.com and yahoo.com. It spent around $51.9m on digital display ads YTD, a little more than double the $25.1m spent in this channel during the same time period of 2020. Full-year spend increased 21% from $32.8m in 2019 to $39.7m in 2020.




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