Using Search Console and Data Studio

Lee Hurst - Helpfullee.com - March 6, 2017

Outline

  1. Intro
    1. Poll - Using search console? how often?
    2. What is Search Console ?
  2. Sanity Checks - a quick review of major functions - Sets
  3. Indexing - Manual and sitemaps
  4. Integration - Google Analytics
  5. Search Console Analytics - Keyword and Page analysis for opportunities
  6. Examples ...
  7. Data Studio - What is it?
  8. Dashboard for Search Console through Data Studio
  9. Dashboards from example sites
  10. Q and A ...

Quick Links for reference

Links to Tools

  1. Sitemaps
    1. Sitemap Garlock.com
    2. Sitemap Helpfullee
    3. Sitemap ROCDM
  2. Tools
    1. Search Console
    2. Google Analytics
    3. Data Studio
  3. Reference
    1. SEO Audit Google Search Console - Thanks Terri Parthum!
    2. Video for Data Studio https://youtu.be/zHpxMIiJrTA

Sanity Checks - A quick review of some sites for obvious issues

Garlock.com

  • Duplicate Metas
  • Short Metas
  • Duplicate titles (some dup pages)
  • Disavow links like anabolic-steroids.xyz
  • Missing return tags from alternate language codes
  • Indexed -7531 + 3216
  • High not found list 2750
  • Sitemaps - update on https refresh
  • sc-set%3A1dmrGMjoEd3ZMdTnAUgfRQ

Samvit Wellness

  • Check Structured data formats - lots of errors
  • Duplictate Meta - ok
  • Links - could use more diversity
  • Internal cross link
  • Targeting - US?
  • Mobile - ok
  • Index - ok moving up
  • Crawl - ok
  • Robots - ok
  • Sitemap - Check, more indexed than sitemap


Century Benefits

  • Structured - ok
  • Duplicate Meta - FIX!
  • LInks - not great . Look at top competitors links
  • Links - most from identical site due to structure screwiness
  • internal - focus on top content crosslink
  • International - US ok
  • Mobile - not great! separate mobile site dups content.
  • Indexed - big drop, building back up
  • Soft 404 errors - too many sites with similar content .
  • Sitemaps ok

ROCDM

  • www ? no www? https?
  • need consistent redirect strategy in place.
  • Structured - errors
  • No HTML issues
  • Links - bad! Not even linked from my own site
  • Robots - needs check
  • target -set to US
  • Mobile - Good!
  • Index - ok !
  • 1 bad link - about?

Recommended Actions

Garlock.com

  • Reinstall sitemaps!
  • Include PDF files in sitemaps!
  • fix basic issues

Samvit Wellness

  • Check for content keywords
  • Check for easier keywords


Century Benefits

  • Top pages are PDFs!
  • Fix redirects
  • Create content
  • Local keywords
  • PDF replace / Optimize
  • Change to mobile friendlier setup.

ROCDM

  • Create Content
  • Get links