Using Search Console and Data Studio
Lee Hurst - Helpfullee.com - March 6, 2017
Outline
Outline
- Intro
- Poll - Using search console? how often?
- What is Search Console ?
- Sanity Checks - a quick review of major functions - Sets
- Indexing - Manual and sitemaps
- Integration - Google Analytics
- Search Console Analytics - Keyword and Page analysis for opportunities
- Examples ...
- Data Studio - What is it?
- Dashboard for Search Console through Data Studio
- Dashboards from example sites
- Q and A ...
Quick Links for reference
Quick Links for reference
- Garlock.com - A large Site
- Samvit Wellness - A medium site
- Century Benefits - A small/medium business site
- St Andrews Food Cupboard - Small Google Site
- Helpfullee.com - personal site
- Rochester Digital Marketing - Group Site
- Disavowing Links
- Cool plugin Keywords Everywhere - Keyword Tool - Chrome Web Store
Links to Tools
Links to Tools
- Sitemaps
- Tools
- Reference
- SEO Audit Google Search Console - Thanks Terri Parthum!
- Video for Data Studio https://youtu.be/zHpxMIiJrTA
Sanity Checks - A quick review of some sites for obvious issues
Sanity Checks - A quick review of some sites for obvious issues
Garlock.com
Garlock.com
- Duplicate Metas
- Short Metas
- Duplicate titles (some dup pages)
- Disavow links like anabolic-steroids.xyz
- Missing return tags from alternate language codes
- Indexed -7531 + 3216
- High not found list 2750
- Sitemaps - update on https refresh
- sc-set%3A1dmrGMjoEd3ZMdTnAUgfRQ
Samvit Wellness
Samvit Wellness
- Check Structured data formats - lots of errors
- Duplictate Meta - ok
- Links - could use more diversity
- Internal cross link
- Targeting - US?
- Mobile - ok
- Index - ok moving up
- Crawl - ok
- Robots - ok
- Sitemap - Check, more indexed than sitemap
Century Benefits
Century Benefits
- Structured - ok
- Duplicate Meta - FIX!
- LInks - not great . Look at top competitors links
- Links - most from identical site due to structure screwiness
- internal - focus on top content crosslink
- International - US ok
- Mobile - not great! separate mobile site dups content.
- Indexed - big drop, building back up
- Soft 404 errors - too many sites with similar content .
- Sitemaps ok
ROCDM
ROCDM
- www ? no www? https?
- need consistent redirect strategy in place.
- Structured - errors
- No HTML issues
- Links - bad! Not even linked from my own site
- Robots - needs check
- target -set to US
- Mobile - Good!
- Index - ok !
- 1 bad link - about?
Recommended Actions
Recommended Actions
Garlock.com
Garlock.com
- Reinstall sitemaps!
- Include PDF files in sitemaps!
- fix basic issues
Samvit Wellness
Samvit Wellness
- Check for content keywords
- Check for easier keywords
Century Benefits
Century Benefits
- Top pages are PDFs!
- Fix redirects
- Create content
- Local keywords
- PDF replace / Optimize
- Change to mobile friendlier setup.
ROCDM
ROCDM
- Create Content
- Get links