Visionary Senior Creative Director

SUMMARY

Motivating creative leader, with a focus on inspiring teamwork, collaboration and innovation. Passionate about striking a balance between visually appealing design and solid business decisions, and creating impactful visuals to address client objectives while supporting business strategies and goals. Experienced in brand management, creation and stewardship. Special emphasis on conceptual design to meet sales and communication goals. Confident in wide variety of media - print, digital and social. Notorious for building lasting relationships and formulating backup plans to ensure successful, on-time/on-budget project delivery. Versatile and proven in dynamic, high-pressure, deadline-driven environments.

INTANGIBLES

Excellent judgment with ability to see ‘the big picture’ and make decisions with company focus. Sensitive to politicized/high-profile environments; discreet with confidential information. Experienced, perceptive and creative. Leads by example and quickly becomes the ‘go-to’ resource. Provides direction sensitively and welcomes feedback. Decisive self-starter; calmly takes control under pressure. Flexible and comfortable in evolving situations.

I'm the owner xoxo studios, a successful boutique creative agency supporting a wide range of clients with a focus on mission-based organizations and non-profits. This work is done to better the world and feed my soul.

Email me at robin.xoxostudios@gmail.com to find out how we an collaborate!

xoxo studios tag line: Where creativity lives.

The right-brain/left-brain theory was developed in the 1960s based on the work of Nobel Prize winner, Roger W. Sperry.

Sperry's theory said that one side of a person's brain is dominant. If your thinking is more analytical and methodical, you're said to be left-brained. But if you're an artistic and creative person, you might be called right-brained. You've probably seen infographics on Pinterest or social media quizzes to help you figure out which hemisphere is your dominant one.

Left Brain

Logical
Analytical
Linear
Verbal
Factual
Sequential
Deductive
Methodical

A graphic illustrating how the left and right sides of the brain are different. The left side show graphs, charts and data while the right side is colorful and abstract to imply creativity.

Right Brain

Creative
Intuitive
Artistic
Non-verbal
Emotional
Imaginative
Inspired
Resourceful

Many designers will show you photos of the beautiful things they've created, but they have no metrics or details to explain why they did what they did... and if it even worked!

If you ask me, "pretty for pretty's sake" is great if you want a painting to hang on your wall, but it's worthless in business.

So what happens if use BOTH
sides of your brain?

Hi, I'm robin!

I'm the creative force behind xoxo studios and a positive and visionary creative leader...

And I utilize both sides of my brain
because it makes sense for my clients.

Enacting change, encouraging customers to buy or raising the image of an organization is what's important in my work.

As a designer, I use data-driven thinking and proven methods, while still employing strong visuals to bring life to my projects so they resonate with customers, stakeholders, donors and constituents.
As a creative leader, I elevate my team by developing creative processes and standards while providing thoughtful art direction.
And as a service provider and partner, I educate my clients and colleagues to allow us to get the best results from the projects we create.