Rob French’s practice encompasses a diverse range of media, including walking, mapping, drawing, sculpture, film, and sound. His practice has explored the inherent limits of data, specifically how its reductive quality contrasts with the complex, mysterious essence of the systems it represents.

The notion that the map is not the territory points toward an inherent gap in our knowing and the unachievable rationalisation of one's surroundings and our place within it. A resulting ambiguity is often associated with any attempt to map or categorise the landscape.

By referencing the visual languages of the map, the book, and the archive, the work aims to unpick the often implied objectivity of these modes of presentation. Through this process, it attempts to engage with more fluid and reflexive expressions of our place in the world.