How small businesses can make it through the global health crisis.

It’s no secret that the biggest challenge small businesses face today are the restrictions brought about by COVID-19. In fact, this goes for businesses of all shapes and sizes. With the exception of grocery stores, pharmacies, and banks, all other businesses are forced to adjust to this new reality.

However, the world has learned from the businesses that have survived the past year, and continue to do so. In today’s blog, Robert Testagrossa explains what small businesses can do to survive this pandemic.

Adjust marketing and selling platforms.

Robert Testagrossa has noticed that a large number of businesses that are physical stores have moved their platforms online. And those that sell online have partnered with delivery services to deliver their goods. Many small businesses have set up online accounts in order to accept orders and payments. The positive here is that social media and email marketing requires minimum payment for advertising.

Come up with an emergency plan if none exist.

Business owners always need emergency measures in case of a crisis, which should have been put in with the business plan. These measures detail what to do, how much to spend, what part of the business can be shut down, and more in case a crisis arises. It also instructs owners and management to set aside a budget for an emergency fund to ensure the survival of the business.

What about you? What measures do you think small business owners can make to cope with today’s COVID-19 pandemic? Feel free to share your thoughts with Robert Testagrossa in the comment section below.

Based in New York City, serial entrepreneur Robert Testagrossa has devoted his life to building businesses. He is active in several industries, including software development, cryptocurrency, retail, and luxury hospitality. During his free time, he enjoys anything that has to do with science fiction. For more about small businesses, click here.