Oakley Prizm Campaign - 

Oakley’s Prizm lens technology redefined performance optics marking the dawn of a new era in lens innovation. Against a dramatic mountain backdrop, I crafted a bold, vibrant campaign that highlighted the goggle lens in all its clarity and intensity. As Art Director, I developed and pitched the concept to the global client team, guiding it through feedback and refinement until approval. From there, I led every stage of production, including the product photo shoot, editing, client presentations, and the final rollout. My hands-on involvement ensured creative alignment and a successful global launch.

Campaign Development • Photo Art Direction • Graphic Design

Print - Video - Web - POS - Social - Email