Kawasaki KLX230 Campaign - 

The One-R. A single unbroken shot following Axel Hodges as he pushes the 2025 KLX230 to Kawasaki’s legal limits. This one-take captures every shadow, every line, and every heartbeat of the ride. Partnering with a copywriter, I developed the campaign concept for both video and stills, which we then pitched to the global client team. After rounds of feedback and refinement, the concept was approved, and I guided the project through every stage of production. This included talent casting, wardrobe and location scouting, and directing photo and video shoots on location in Missouri. From there, I oversaw editing, client presentations, and the final rollout—ensuring creative alignment and a successful global launch.

Campaign Development • Video Art Direction • Photo Art Direction • Graphic Design

Print - Video - Web - POS  - Social - Email