Oakley Koston Signature Campaign - 

The Eric Koston Signature Collection campaign celebrated one of skateboarding’s most progressive icons. Shot in and around Los Angeles with legendary skate photographer Craig Stecyk, the concept fused raw street energy with Stecyk’s iconic typography style, delivering an authentic edge and attitude to the drop. As Art Director, I developed and pitched the campaign concept to the global client team, guiding it through feedback and refinement until approval. From there, I led every stage of production, including directing the photo shoot, overseeing editing, client presentations, and the final rollout—ensuring creative alignment and a successful global launch.

Campaign Development • Photo Art Direction • Graphic Design

Print - Video - Web - POS - Social - Email