Oakley Biozone Campaign - 

Biozone was Oakley’s groundbreaking outerwear technology and the foundation of the campaign’s creative direction. We combined epic action shots of team riders with bold, heroic lifestyle imagery to showcase both performance and style, bringing the product’s innovation to life. As Art Director, I developed and pitched the campaign concept to the global client team, guiding it through feedback and refinement until approval. From there, I led every stage of production, including product photo shoots and video art direction, then oversaw editing, client presentations, and the final rollout. My hands-on involvement ensured creative alignment and a successful global launch.

Campaign Development • Video Art Direction • Graphic Design

Print - Video - Web - POS - Social - Email