Kawasaki Z900 Campaign - 

Performance. Refinement. Sugomi. The embodiment of Kawasaki’s ultimate design philosophy, the Z900 redefines what it means to be a naked bike. This global campaign captured the essence of Z with striking consistency across markets, showcasing the perfect balance of power and design. Partnering with a copywriter, I developed the campaign concept for both video and stills, which we pitched to the global client team. After multiple rounds of feedback and refinement, the concept was approved, and I led the project through every stage of production—from talent casting, wardrobe, and location scouting to directing photo and video shoots across city, track, and lifestyle settings. I also oversaw editing, client presentations, and the final rollout, ensuring creative alignment and a successful global launch.

Campaign Development • Photo Art Direction • Graphic Design • AI

Print - Video - Web - POS - Social - Email