Kawasaki Elektrode Campaign - 

The Kawasaki Elektrode is an electric balance bike built for teens who live to ride—whether hitting skate parks or sending backyard jumps. Designed with a Southern California edge, it blends style, fun, and performance with effortless cool. Partnering with a copywriter, I developed the campaign concept for both video and stills, which we pitched to the global client team. After multiple rounds of feedback and refinement, the concept was approved, and I led the project through every stage of production—from talent casting, wardrobe, and location scouting to directing photo and video shoots across skate park and trail settings. I also oversaw editing, client presentations, and the final rollout, ensuring creative alignment and a successful global launch.

Campaign Development • Photo Art Direction • Graphic Design • AI

Print - Video - Web - POS - Social - Email