5 Creative Ways to Use Social Media for Business

Today’s digital world requires businesses to use innovative ways to boost their marketing tactics using social media. If you’re out and done with conventional digital marketing methods — adopt evolving social media ideas to build a solid customer base and brand awareness.

To help you further with that, here are five creative ways to use social media for business growth.

1. Use Social Media Influencers

Find a social media influencer with at least a million followers and offer to co-work on a project. Partnering with such influencers can create buzz around your brand. This strategy can expand your business and connect you with a separate and larger audience. As a result, conversions increase — promoting brand awareness. Accordingly, ensure that the partnership aligns with your brand values and target audience.

2. Run Social Media Contests

A social media contest is a surefire tactic to drive customers’ attention toward your product and offerings. It's one of the creative ways to engage with your target audience via social media for your business. You can simply run a social media contest asking people to write a caption or share a photo. Next, the contest giveaway must be appealing and a hard-to-find item on the mainstream market. As a general rule of thumb, you must set neat criteria for the contest.

• Write clear details about the competition.

• Contest sign-up details.

• Contest timeframe.

• A proper description of the prize.

• The reward must be relevant to your business.

• Process of shortlisting and winner announcement timing.

3. Create Video Content

Creating video content on social media is the latest way of building brand awareness for your business. It's the most efficient way to inform people about your services. You can choreograph a short scene to highlight vital aspects of your product. Moreover, shooting a casual BTS of your day-to-day life in your business can work wonders in gaining buyers’ confidence. As a result, CTA processes become easier — converting visitors into buyers.

4. Use Social Listening

Social listening is a process to gain insights into your product market and know your competitors and industry trends. You can use tools like Brandwatch and Sprout Social to get valuable consumer data on buyers’ psychology and sentiment. Besides that, it provides calculative statistics on your brand performance and helps you craft relevant content based on customers’ demands and pain points.

5. Collaborate with Other Creators

Partnering with other digital creators will boost your brand visibility before new audiences and create future collaborative opportunities. Make sure you build lasting brand awareness by collaborating with like-minded creators with similar business objectives. There are different types of collaborative social media campaigns offering creative ways to upscale your business.

• Long-term Partnerships- Builds stronger connections and customer loyalty.

• General collaborations- Requires creating fresh content for campaigns with short-term goals.

• Cross-promotions- Promote a partner's brand in exchange for featuring your products on their social channels.

Summary

Social media is an excellent platform for strengthening marketing strategies and engaging with a diverse consumer base. By harnessing creative ways to use social media — you can take your business operations to the next level. Apart from project collaboration, social listening, and creating quality content, you should also stay in tune with the latest trends to gain a competitive edge.