'The Roar of L'Amour'

January, 19th. 2025

The new website URL for 'The Roar of L’Amour' is www.theroaroflamour.com.

(Although ".online" will be active until 01/06/27)

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January, 16th. 2025

The stories on 'The Roar of L’Amour' (www.theroaroflamour.online) focus on first-hand accounts and behind-the-scenes history of the legendary Brooklyn rock venue, L'Amour. The content is curated by Chuck Kaye, the venue’s former house DJ, promoter and host, often referred to as "The Roar of L’Amour". 

The website features:

Band Encounters: Detailed stories about legendary acts that performed at the club, such as White Lion, Cheap Trick W.A.S.P., and Iron Maiden.

Industry Insights: Tales regarding the venue's evolution from a "disco spot" in the late '70s to the "Rock Capital of Brooklyn," including how it hosted secret shows for bands like Iron Maiden.

Scene History: Accounts of the excess, partying, and unique culture of the New York metal scene during the 1980s.

Personal Memories: Slices of life from the perspective of Chuck Kaye (The "Captain" of L'Amour) with an upcoming area for staff, regulars, and the musicians who were part of the L'Amour community. 

"L'Amour was open before and after me and its story is bigger than mine, but this is THE TRUTH about a 49-month span during the heart of that run." - Chuck Kaye

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January, 9th. 2025

FOR IMMEDIATE RELEASE

Chuck Kaye Unleashes "The Roar of L’Amour"  website

BROOKLYN, NY – Chuck Kaye, the iconic voice behind the "Rock Capital of Brooklyn," officially announces the launch of TheRoarOfLamour.online, a definitive website dedicated to the golden era of heavy metal at the legendary venue, L’Amour.

As the resident MC and DJ from 1984 to 1988, Kaye—famously dubbed "The Roar of L’Amour" by White Lion’s Mike Tramp—stood at the epicenter of the thrash and hair metal explosion. The new platform serves as a virtual museum, preserving the raw energy of a decade that defined a genre.

"L'Amour was open before and after me and its story is bigger than mine, but this is THE TRUTH about a 49-month span during the heart of that run." - Chuck Kaye

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www.TheRoarOfLamour.online is now live

With forty (40) live stories and about twenty (20) more to be added soon, the website expects to be the destination for the inside story on the heyday of THE ROCK CAPITAL OF BROOKLYN - L'AMOUR

L'Amour was known as the heavy metal epicenter during the 1980's

After decades of silence, The Roar of L'Amour - Chuck Kaye recently returned to tell the true stories of the L'Amour metal scene with lengthy posts on behind the scenes stories with bands like (Iron Maiden, W.A.S.P, Slayer, Megadeth, White Lion, Overkill, Cheap Trick, etc.), the excess partying and why he quit.

Chuck Kaye was a defining figure at L’Amour during its mid-to-late 1980s heyday, serving as the club's primary public face and cultural ambassador. His influence was characterized by several key factors:

The "Voice" of the Venue

The Roar of L'Amour: Kaye earned this nickname from Mike Tramp of White Lion because of his booming voice and commanding presence on the microphone while hosting and emceeing shows.

Public Persona:

In 1988, Details magazine dubbed him "Mr. Personality," describing him as the central figure the fans related to. Musician John Connolly (Nuclear Assault) later called him the "heart and soul of metal at L'Amour".

Radio and Television: 

Kaye leveraged his position to promote the club on major platforms, appearing on New York's 92.3 WXRK (K-Rock) and New Jersey's WSOU. He also represented the L'Amour scene on national outlets like MTV and VH1.

Media Presence:

He was frequently featured or interviewed by major rock publications of the era, including Hit Parader, Faces, and The New Yorker, helping to solidify L'Amour's reputation as the "Rock Capital of Brooklyn".

Multifaceted Role:

Beyond his work as a DJ and VJ, he acted as a booker, promoter, and manager, directly influencing which bands played at the venue and how they were presented to the audience.

Talent Discovery:

He was instrumental in breaking numerous American and European metal bands during his tenure from 1984 to 1988, a period that saw the rise of legendary acts like Metallica, Slayer, and Megadeth at the club.

AYI Entertainment:

By 1987, he had established his own brand, AYI Entertainment, under which he promoted and hosted major events at the club.

Kaye was widely considered an "institution" within the scene, with some contemporaries noting he was more famous to the local crowd than many of the national bands he introduced.

Chuck Kaye sounded like a rocket taking off or a hungry lion. One night, I belted out "there he goes again, The Roar of L'Amour" and it stuck. - Mike Tramp (White Lion)

Chuck Kaye was the heart and soul of metal at L'Amour. - John Connolly (Nuclear Assault)

Chuck Kaye goes down in history. I think anybody that ever-played L'Amour knows who Chuck is. - Steve Brown (Trixter)

Chuck Kaye was an institution; he was probably more well-known than many of the bands. - Sid Falck (Overkill)

When you thought of L'Amour, you thought of Chuck Kaye. - Shane (Law and Order)

Anybody who hung out at L’Amour knew when Chuck Kaye started talking, it was time to pay attention. Chuck truly was the voice of L'Amour. - Danny Schuler (Biohazard)

Chuck Kaye's booth was a sniper's nest. He had a great sense of what the crowds wanted. - Greg D'Angelo (White Lion)

When it comes to L'Amour, there was one voice, 'The Roar of L'Amour' - Chuck Kaye. - Metal Joe (Old Bridge Militia)

Chuck Kaye was the CAPTAIN of our team at L'Amour.- Frank Failace Jr. (L'Amour Mgmt).  

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"This site isn't just about nostalgia; it’s about honoring the fans and the bands that made L’Amour the loudest place on earth," says Kaye. "Ah yes, indeed—the roar is back."

Fans and metal historians are invited to explore the archives and relive the chaos at www.theroaroflamour.online.

About Chuck Kaye:

Chuck Kaye is a former DJ, VJ, and promoter for L’Amour during its heyday. 

A frequent guest on K-Rock (WXRK) and WSOU airwaves, as well as exposure in national magazines and trade papers such as Billboard, Details, Faces, New Yorker, etc., he currently shares his memories while maintaining his legacy as one of the ultimate storytellers of the 80s metal scene.

Media Contact:

Email: ChuckKayeAYI@gmail.com

Website: TheRoarOfLamour.online

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Chuck Kaye

Ah Yes Indeed

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