Personal Names
A personal name is indexed in this manner:
The surname (last name) is the key unit
The given name (first name) or initial is the second unit
The middle name or initial is the third unit
If determinant the surname is difficult, consider the last name written as the surname. A unit consisting of just an initial precedes a unit that consists of a complete name beginning with the same letter – nothing before something. Punctuation is omitted.
Business Names
Business names are indexed as written using letterheads or trademarks as guides. Each word in a business name is a separate unit. Business names containing personal names are indexed as written.