Abstract:
Inadequate child nutrition during the first ‘1000 days’ is widespread in Cambodia, resulting in high prevalence of child malnutrition. Access to processed complementary food in packages (PCFP) may provide a practical solution for caregivers to provide a nutritionally balanced diet for infants and young children. This study aimed to evaluate caretakers’ preferences and willingness-to-pay (WTP) for PCFP in Cambodia. The study was conducted in urban and rural settings in Cambodia, involving 520 caretakers with children aged 7-24 months in Phnom Penh (urban) and Prey Veng (rural). Four PCFPs were included: a commercial brand (‘commercial’); a social-commercial brand (‘hybrid’); a fortified complementary food aid product (CSB++); and an experimental fish and rice based PCFP developed in Cambodia (‘WinFood-L’ (WF-L)). Sensory analysis was conducted for all the four products (Friedman test), while a stated WTP assessment excluded CSB++, and an actual WTP experiment included only WF-L. Our results showed that participants in urban areas were more familiar with PCFP, and more exposed to advertisements for such products. Most participants were willing to pay for WF-L, with an average WTP of 1,693 ± 844 Cambodia riel (KHR) in urban settings and 1,355 ± 525 KHR in rural settings. In conclusion, WF-L is preferred by rural participants over CSB++, and participants were willing to pay for it. To compete with other PCFP available in Cambodia market, WF-L needs further development.