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How Internet Marketing Has Changed In The Last Few Years
When you look at Internet marketing today, you will see that it has dramatically changed. There are so many different ways that you can earn money online. When the Internet first started to really take off as a platform for marketing products, it was segregated to two different forms of marketing. There was PPC traffic that you could buy on the many different search engines. There was also search engine optimization. Both of these are still viable ways of generating money from the web, but there are a couple other strategies that actually work better in some cases. Let's look at how it has changed, and what new strategies are actually exceptional that can help you earn more profits this year.
Social Media Marketing
When Facebook first came out, it was a website that was primarily used for social communications. People could see status updates on friends and family, and share photos and find people that they had not seen in years. As this progressed, it later became something much more profitable for those that were into Internet marketing. Not only could you place ads just like you could on Google, but you could also build up a following which would be conditioned to read your posts and also purchase products that you are selling. One of the best ways to take advantage of the power of social media is to create viral posts. This is similar to how viral videos are on YouTube, with the exception that they can spread so much faster. By using images and videos, and the advertising on social media websites, you will have no problem getting a substantial amount of traffic.
List Building On Steroids
Once you understand how to create viral advertisements that you can place on Facebook, you will then want to build a list. You are going to do this in two different ways, both of which are based on the activities that you will do on social media platforms. First of all, you are going to set up a 'like' campaign on Facebook, building up the people that will follow you. You will also want to do your advertising. This will get your viral videos and images all over Facebook, prompting people to click on the advertisements and share them. Where these people will go will not be to a sales page, but to a squeeze page instead. This is a page where people are given an opportunity to subscribe to your newsletter, prompted by getting access to something for free or a discount coupon. By using the social media advertising strategy to get viral traffic, you cannot the same time build your autoresponder list. It really is that easy to quickly build a list of thousands of people that will not only see your advertisements on their Facebook newsfeed, but they will also receive emails from you after subscribing on your autoresponder.
In conclusion, social media is what has changed Internet marketing for the better. It has made everything so much more interconnected. You are not confined to simply advertising on Google, or trying to rank websites using SEO. You can now create a viral response to what you have to offer using these Facebook advertising and list building strategies.