Experience
Experience
Embedded Files
Public Relations & Influencer Marketing @ BowStern Marketing
Public Relations & Influencer Marketing @ BowStern Marketing
Coordinate Instagram influencer holiday campaign resulting in increased followers and the client's most successful Reel post reaching 38k views
Institute and maintain an influencer partner database to streamline research and outreach processes, containing 100+ creators within and around Florida
Secure 6 month-long recurring news segment for retail client on the top local news outlet
Lead donation drive logistics across five Florida counties and securing media coverage across multiple news outlets encouraging community engagement and receiving just over 275 donations
Campaign news coverage: Tallahassee Democrat, WCTV, Gadsden County Times, Jackson County Floridian, and Thomasville Times (collectively over 200 million media impressions)
Learn more about this campaign here.
Conduct in-depth research guiding planning meetings for upcoming marketing and public relations initiatives for clients in transportation, municipal, hospitality, retail, non-profit and financial industries
Creator Partnerships & Brand Marketing @ Electronic Arts (EA)
Creator Partnerships & Brand Marketing @ Electronic Arts (EA)
Establish 3 foundational resources improved creator relations strategy and procedures, supporting brand marketing strategy for The Sims franchise
Conduct and report periodic target market research to Global Integrated Communications team, highlighting and applying creator economy insights and analytics
Create and maintain a teamwide Notion workspace to streamline all creator and talent-related initiatives
Organize and maintain communications with over 25 creator partners for expansion pack launch, providing timely and high-quality support to all external relationships
Advise brand marketing leads and cross-functional team members on key creator economy beats and Gen Z consumer insights
Collaboratively lead weekly intern programming and engagement opportunities for over 100 North American interns
Product & Community Marketing @ Notion
Product & Community Marketing @ Notion
One of 200 campus leaders selected globally to expand and support Notion users on educational campuses
Planning and executing seminars, workshops and events to increase product awareness and education amongst the student body and local businesses
Provide tech consulting services to interested users
Host first virtual cross-campus collaboration event with Internship Girl, receiving over 100 registrations across 4 continents
Collaboratively develop and execute onboarding process of 100+ new Campus Leaders
Event Operations & Leveraging Tech to Build Community @ Yoga Club at FSU
Event Operations & Leveraging Tech to Build Community @ Yoga Club at FSU
Coordinate 3+ weekly classes with instructor pool and manage registration database (Luma Events), averaging an attendance of 40 participants per class
Lead and manage team of 10 executive board members to establish Fall and Spring programming for 2023-24 academic year
Resolve club funding challenges by planning and implementing a membership tier system, instructing members to pay dues based on varying benefits and event availability resulting in over $1,000 of revenue in under 3 months
Develop and launch club merchandise plan, introducing the organization's leadership to Shopify to monitor e-commerce activity, earning the club $250+ of sales in the first week
Establish new communications system, Geneva, after encountering safety and security issues with prior practices, increasing active roster by 100 members
Streamline event partnership processes and alleviate administrative challenges by developing a partnership request procedure on the club's Instagram bio, doubling the club's partnership capacity
Freelance Public Relations with Internship Girl
Freelance Public Relations with Internship Girl
Research and develop media list of national and regional traditional outlets and podcast collaboration contacts
Support op-ed revision process, establishing need for greater early career support for young women across the world
Secured coverage in student publication here.
Propose PR outreach strategies to establish professional brand and prepare for future project expansions
Draft and manage correspondence of media/partnership relations and greater exposure of social media pages and resources
Secure national media feature on Her Campus to increase brand exposure and build professional image to target audience
Two month contract in early 2023.
Diversity, Equity & Inclusion in Leadership @ Hispanic Scholarship Fund
Diversity, Equity & Inclusion in Leadership @ Hispanic Scholarship Fund
L'ATTITUDE Conference Scholar 2023
One of 40 students selected to attend annual L'ATTITUDE conference in Miami, connecting with executive leaders and diversity champions across media, entertainment, technology, finance, and other industries
Media & Entertainment Summit 2022
Selected to join 99 other scholars in virtual and in-person conference to explore career opportunities in media and entertainment-related fields from industry experts and mentors
Meet with summit mentors, leaders and faculty to workshop professional skills
Network with representatives from the Walt Disney Company, Electronic Arts and Warner Bros. Discovery
Team Development & Experience @ College of Social Sciences Student Leadership Council
Team Development & Experience @ College of Social Sciences Student Leadership Council
Lead team of 11 executive board members to recruit exemplary Social Science students, serving as a direct liaison between the Office of the Dean and 5,000 undergraduate and graduate student body
As treasurer, prepare and present semesterly budget to student government and successfully petitioned for $4,000 of event funds for student events and activities
Supervise council member and officer board engagement and support connections to FSU Career Center and leadership development resources
Lead planning and event execution for annual Agree to Disagree event, drawing 70 students and leading college faculty from diverse backgrounds and perspectives and encouraging healthy political discussion
Partnering with several student organizations and university research departments and institutions
Social Media Marketing @ People of Happiness, US
Social Media Marketing @ People of Happiness, US
Lead influencer and community leader collaborations for awareness campaigns during Mental Health Awareness Month, Asian Pacific Islander Heritage Month, Pride Month and more.
Zoe Stoller Collaboration (18k accounts reached and over 790 likes)
Dr. Mariel Barcebal Collaboration (3-part series reaching over 3k accounts)
Campaign listed above won three awards:
Florida Public Relations Association (FPRA) Capital Chapter: Judges Award for Student Projects in Social Media
FPRA Judges Award for Student Projects in Social Media
FPRA Award of Distinction for Student Projects in Social Media
Develop Happiness Ambassador Program across four FL regions promoting brand and mission awareness through engaging local community leaders and organizations
Create graphics and branding materials with Canva Pro and Procreate for social media content (Instagram, Tik Tok, Facebook)
Guide brand strategy and social content plan using reach and engagement analytics from Meta Business Suite and built-in data sources
Experimental Social Media Management @ coldbrewchick
Experimental Social Media Management @ coldbrewchick
My personal project used to speak about my hobbies, life lessons and love for coffee while mastering business Instagram tools and analytics to strengthen engagement (account is no longer active)
Some highlights include:
Reached over 5k accounts on Instagram and 330 followers on Pinterest in December 2022
Engage with popular brands and businesses on Instagram stories
Increase interactions by 80% in November 2022
Launch Tik Tok page, focusing on mental wellness-related clips with trending sounds, receiving over 1.5k views in less than 24 hours
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