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Freelance Senior Graphic Designer
My role
•Lookbook pre press production.
•Coupons, gift certificates, e-vites, newsletters, brochures.
•Billboards, truck signage, lightboxes, bus shelters.
About
Addition Elle was a Canadian clothing store chain that sold plus-size clothing.
It was established in Montreal and sold to Reitmans in 2001. It closed all 74 Canadian locations Aug 15, 2021. Addition Elle clothing line can now be found at sister store, Penningtons.
www.penningtons.com
Photos above demonstrate only the overall look & feel of the style that year and season. I was a production artist on this lookbook design only. I did all the adaptation for lookbook feel & design for all further season's marketing collateral.
Photos above demonstrate only the overall look & feel of the style of company. I did not or take credit for the designing of the website.
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