For Osies Studio, I launched local search campaigns targeting scalp micro pigmentation services. This resulted in a 250% increase in consultation bookings and a CTR improvement from 2.1% to 6.5% by utilizing geo-targeted keywords and compelling callout extensions.
As the Google Ads Specialist for Hearing Expert UK, I developed and managed search campaigns targeting individuals in need of hearing tests and devices. I collaborated with their marketing team to refine keyword targeting and ad messaging, resulting in a 40% increase in appointment bookings and a 32% reduction in cost per conversion.
I managed Google Ads campaigns for Project 1 Nutrition, focusing on search and shopping ads to drive high-intent traffic. Within the first 2 months, we achieved a 35% increase in sales and lowered the average CPA by 28% through keyword optimization and targeted ad creatives.
I played the role of Google Ads Specialist and strategist on the team. I was responsible for creating, managing, and optimizing the campaigns to achieve our revenue and conversion goals. To execute the project effectively, I worked closely with the marketing manager to align on messaging, the graphic designer to produce ad creatives, and the web developer to ensure proper tracking implementation through Google Tag Manager and conversion pixels. As a result of our collaboration, we achieved a significant increase in conversions, lowered the cost per acquisition by over 25%, and improved the overall ROAS for the campaigns.
As a Google Ads Specialist for Real Estate Investors. I generated 170 motivated seller leads at a $42.66 CPA using Google Search Ads for a real estate campaign, maintaining sub-$3 CPC through strategic keyword targeting, ad optimization, and conversion-focused campaign structure.