Project 5

Brittany Spears

Introduction

Brittany Spears is an American singer who sparked the teen pop in the late 1990s. She was very famous and was the singer everyone wanted to be. In her song “Oops!....I Did It Again”, she sparked the world letting them know she did it again. Jean Kilbourne recently came out with a reading. “TWO WAYS A WOMAN CAN GET HURT”: ADVERTISING AND VIOLENCE is a reading explaining today’s negative ads about both woman and men. Although these ads are often funny, it is never a good thing for human beings to be objectified.” (Kilbourne 500) Kilbourne addresses these problems throughout the world to let them know men and woman get mentally hurt due to their body’s being used in a negative manner.

Figure 1. Brittany is dressed to look like a bolder and also coming down onto the moon

Sexual movement

In the beginning of the music video, it is a detailed title that telling, Brittany is taking a trip to Mars. As the music entry continues, the astronauts are strolling across the moon and discover a rock with Brittany’s face on it. The astronaut made the comment “Oh! it is cute alright,” then the ground of Mars begins to shake when Brittany comes down to put a show on. In the music video, they have Brittany in a red one-piece outfit causing her to look like fire. In the reading, Kilbourne talks about how woman can get hurt through advertising. “SEX IN ADVERTISING IS MORE ABOUT DISCONNECTION and distance than connection and closeness.” (Kilbourne 489) Brittany’s body is being advertising as fire. The music video shows her being airlifted as to if she is a bolder then dropping and singing “I think I did it again.” As the videos continues, it zooms in on Brittany’s body, moving her hips, in a circular movement. “Sex in advertising is pornographic because it dehumanizes and objectifies people, especially woman, and because it fetishizes products, imbues them with an erotic charge. “The way that the man is looking into the rock, while Brittany is moving her hips, makes him feel good. Brittany later than sings “Oh! Baby, Baby,” which makes him feel as to if he might get some.

Sun

The astronaut is brought up by a chain, as Brittany continues in the music video singing. Fire is coming up behind her then she sings, “Oops! I am not that innocent.” Letting him know he would be a problem if she did it again. Brittany is being looked at as the sun at this point. “the person becomes an object and violence is inevitable.” (Kilbourne 499-500) Brittany’s body is being used to look sexual as she opens and closes here arms and legs. “If indifference in a man is sexy, then violence is sometimes downright erotic.” (Kilbourne 496) The way that they have Brittany acting as the sun shows violence in an erotic way because that could never happen. The way that she turns as the sun would, is showing the audience what a body might be capable of. They have the astronaut high in the air so that he can see her better. The technical guy, that is speaking with the astronaut, is jamming and having a wonderful time watching her dance. Brittany is then bounced from the sun to the moon where she transforms into real clothing. The video is turning Brittany into a bolder that lands in front of him. As Brittany takes the astronauts helmet, his heads blow up as to if he was in love. “thus “normalizing” attitudes that can lead to sexual aggression,” (Kilbourne 488) He hands her a rock, with a smile on his face, showing her his efforts in trying.

Figure 2. Brittany is in the middle of the sun moving sexually like the sun would move.

Conclusion

In conclusion to Brittany Spears music video, it shows advertising the body gets men’s attention. “Most of us like to think of ourselves as immune to the power of ads-we know that advertisers use sex to get our attention and that they make exaggerated claims about a product’s ability to make us attractive, popular, and successful.” (Kilbourne 488) The way Brittany was compared to the sun and fire shows the fact her body can become those things. Showing him that her body is sexy, young and famous is making him want her more. Brittany became successful off of showing her body and shaping her into objects throughout the video.

Works Cited

"Britney Spears - "Oops!.... I Did It Again (Official HD Video) ." YouTube, uploaded by Britney Spears, 25 Oct. 2009,

https://youtu.be/CduA0TULnow

Kilbourne, Jean. "Two Ways a Woman Can Get Hurt: Advertising and Violence." Reading America, Edited by Cullen, Columbo, & Lisle, Belford/St. Martin's P. 2016, pp. 488-513.

Killing Us Softly 4. Directed by Sut Jhally, performance by Jean Killbourne, The Media Education Foundation, 2010.

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