Reward BA!

Privacy Policy

Effective Date: 1 May 2025

REWARD BA! ("REWARD BA!," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information in connection with the REWARD BA! (the "Program") and your rewards account ("Account"). By enrolling in the Program or using your Account, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not enroll in the Program or use your Account.

Information

We may collect the following types of information from you:

Membership Information: When you enroll in the Program, we may collect your full name, date of birth, email address, mobile number, your Membership number ("System generated ID"), Points balance, account status, and activities relating to your account.

Transaction Information: We collect your transaction history or payment details when you make purchases from us and use your Membership to accumulate Points (including the product or service purchased, the date of purchase, where you made your purchase.

Reward Redemption Information: Information about the rewards you redeem.

Preference Information: Your shopping preferences, including brand preferences and the types of products and services you may be interested in.

Website/App Usage Information: When you visit our website or app, we may automatically collect information about your visits, such as your browsing history, how long you stay on our website or app, and the frequency of visits.

Location Information: Your location information as provided by your mobile or other device when you interact with our website or app, including your IP address and general geographic location.

Device Information: The device that you use to browse our website or app (e.g., your d, operating system, type of device, browser type and version, mobile application crashes and other system activity, and third-party sites you were using before interacting with our services).

Communication Information: The content of your communications with us (e.g., email content, contact information, etc.).

Survey/Questionnaire Information: Demographic information and feedback you provide in voluntary surveys and questionnaires.

Contest/Promotion Information: Information you provide when you participate in lucky draws, contests, or promotions.

How We Use Your Information

We may use your information for the following purposes:

Account Administration:

• To help administer and maintain your Reward BA! Account.

• Creating and updating your Reward BA! Account.

• Verifying your identity.

• Creating a single profile about you, including combining your information with any other personal data already held by us.

• Processing Points issuance and Reward redemptions.

• Completing transactions, including processing or facilitating payments.

• Sending you updates about new features and benefits relating to Reward BA!.

• Enabling features that allow you to personalize your Reward BA! Account on our App/Website, such as bookmarking your favorite products or offerings.

Customer Support: To assist you when you contact us, such as responding to and investigating any of your questions or concerns, and monitoring and improving our customer support services.

Marketing: If you choose to receive marketing and promotional materials ("Marketing Communications"), to provide you with them.

Personalization: To create personalized Marketing Communications tailored to your interests and preferences, and to provide you with the best possible customer experience in relation to our App and your Membership. We may also use data analytics tools to determine whether our offers, advertisements, and promotions are effective, as well as to determine whether you may be interested in new products or services, or to customize the content and types of offers, products, services, and Rewards that we present to you.

Optimization and Improvements: We may use your personal data to understand and improve our App or our operations, or our partners' operations, through various means, such as the use of analytics tools, research, surveys, and feedback forms. This will enable us and our partners to enhance services or products, develop new features and benefits, and amend business, marketing, and strategic operations and plans.

Legal and Administration Purposes: We may use your personal data to investigate or handle any incidents, claims, or disputes, or as otherwise required by law or requested by any law enforcement or regulatory authorities, courts, or other governmental agencies. We may also use your personal data in relation to any legal proceedings concerning you.

How We Share Your Information

We may share your information with the following categories of recipients:

Service Providers: We may share your information with service providers who provide services on our behalf, such as IT vendors, back-office and front-end or ancillary service providers, call center operators, marketing agencies, data management and analytics service providers, and customer contact services. These service providers are contractually obligated to protect your information and only use it for the purposes we specify.

Partners: We may share your information with our Partners to facilitate the processing of Points issuance, Points redemption, and related transactions, as well as for data analytics purposes in order to improve their operations, services, or products. [Note: Partners may directly collect data from customers with their consent, under separate privacy policies]

Affiliates: We may share your information with our affiliates for the purposes described in this Privacy Policy.

Legal and Regulatory Authorities: We may disclose your information to legal and regulatory authorities to comply with applicable laws and regulations.

Business Transfer: We may transfer your information to a third party in the event of a merger, acquisition, or other business transaction.

Third Party Links

Our website or app may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any third-party websites you visit.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure.

Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Direct Marketing

With your consent, we may send you direct marketing communications about our products, services, and promotions. You can opt out of receiving direct marketing communications at any time by following the instructions in the communications or by contacting us.

Your Right

You have the following rights with respect to your personal information:

Access: You have the right to access your personal information that we hold.

Correction: You have the right to correct any inaccurate or incomplete personal information that we hold.

Deletion: You have the right to request that we delete your personal information.

Objection: You have the right to object to the processing of your personal information.

Restriction: You have the right to restrict the processing of your personal information.

Portability: You have the right to receive your personal information in a portable format.

To exercise these rights, please contact us using the contact information provided below.

Children Privacy's

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from children under the age of 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us and we will take steps to delete the information.

International Data Transfer

Your personal information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We will take steps to ensure that your personal information is protected when it is transferred internationally.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our website or app and notify you as required by law.