Are all online reviews equal? Let's look at Google reviews vs. Facebook reviews vs. Yelp reviews. They're all important to building your online presence and gaining better SEO authority, more website and foot traffic, and more leads, but let's take a look at the differences.
1) Google Maps Reviews
This is my number one choice out of the three (if I really had to choose). Google Map reviews will help you gain organic traction on Google maps over time. Remember to spread out the reviews to build your SEO.
2) Facebook Reviews
First, make sure your reviews are installed on your Facebook business page (you can take them off). Great Facebook reviews are going to seriously validate your brand online.
3) Yelp Reviews
Yelp reviews can be frustrating because not all of your reviews show up on your page. However, they're still very important, especially because Apple Maps and Bing Maps tend to use Yelp (along with other resources like Open Table).
Final Tip - make sure you respond to every review on every platform, whether it's positive or negative.
Also, don't forget other review sites for your specific niche or industry!