Creating a new Google Ads account involves several steps to ensure you set it up correctly and make the most of the platform's features. Here’s a step-by-step guide to help you through the process:
Step 1: Sign Up for Google Ads
Go to the Google Ads Website : - Visit ads.google.com
Click on "Start Now" - You'll be prompted to sign in with your Google account. If you don't have a Google account, you'll need to create one first.
Step 2: Set Up Your First Campaign
Choose Your Main Advertising Goal - Options typically include "Get more calls," "Get more website sales or sign-ups," "Get more visits to your physical location," or "Get more website traffic."
Enter Your Business Name and Website URL - This helps Google understand where to direct traffic from your ads.
Step 3: Create Your Ad
Write Your Ad - Input headlines and descriptions for your ad. Make sure to highlight key selling points and include a call to action.
Preview Your Ad - Google provides a preview of how your ad will look on desktop and mobile.
Step 4: Set Your Budget and Bidding
Set a Daily Budget - Decide how much you're willing to spend per day. Google will give you an estimate of the number of clicks or calls your budget might get.
Choose Your Bidding Strategy - Options include automated bidding or manual CPC (cost-per-click) bidding. For beginners, automated bidding is generally recommended.
Step 5: Select Your Target Audience
Define Geographic Location - Choose the geographical area where you want your ads to appear (e.g., local, national, or international).
Specify Demographics and Interests - Narrow down your audience based on demographics like age, gender, and interests to better target potential customers.
Step 6: Set Up Billing Information
Enter Billing Details - Input your billing information, including credit or debit card details. This is necessary for your ads to start running.
Review and Complete - Double-check all your information and submit to activate your account and campaign.
Step 7: Explore Google Ads Interface
Familiarize Yourself with the Dashboard - Once your account is set up, take some time to explore the Google Ads interface. Key sections include:
Campaigns: Manage and create campaigns.
Ad Groups: Organize your ads within a campaign.
Keywords: Add and manage keywords that trigger your ads.
Reports: Track the performance of your ads.
Step 8: Optimize and Monitor Performance
Track Key Metrics - Regularly check metrics such as clicks, impressions, click-through rate (CTR), and conversions to gauge performance.
Adjust Bids and Budget - Based on performance data, adjust your bids and budget to optimize ad spend and improve results.
A/B Testing - Experiment with different ad copies, keywords, and targeting options to find the most effective combinations.
Additional Tips
Keyword Research: Use tools like Google Keyword Planner to find relevant keywords.
Ad Extensions: Utilize ad extensions to include additional information like phone numbers, site links, or promotions.
Continuous Learning: Google offers free courses through the Google Ads Academy to help you improve your advertising skills.
By following these steps and continuously optimizing your campaigns, you'll be able to effectively use Google Ads to drive traffic, generate leads, and increase sales.
Can I create a second Google Ads account?
Yes, creating a second Google Ads account is possible. For streamlined management, consider setting up a Google Ads Manager Account, which allows you to oversee multiple accounts from a single dashboard. This approach helps maintain better organization and performance tracking.
How do I create a new account under MCC Google Ads?
To create a new account under an MCC (My Client Center) in Google Ads, follow these steps:
Log in to your MCC Account: Go to [ads.google.com] and log in to your MCC account.
Click on "Accounts": In the navigation menu, click on "Accounts" and then the blue "+" button.
Select "Create new account": Choose "Create new account" from the dropdown menu.
Enter Account Details: Fill in the new account's details, including account name, primary user, and billing information.
Save and Create: Click "Save and continue" to create the new account.
Your new Google Ads account will now be listed under your MCC.
How many Google Ads can you have?
You can have up to 10,000 campaigns (including active and paused campaigns), 20,000 ad groups per campaign, and 50 text ads per ad group in a single Google Ads account.
How do I delete a Google Ads account?
To delete a Google Ads account, follow these steps:
Sign in to your Google Ads account.
Click on the tools icon (wrench) in the upper right corner.
Under "Setup," select "Account access."
Click on the three-dot menu next to your user name.
Select "Remove access."
Note that this process removes your access but does not delete the account permanently. To completely cancel and delete the account, you might need to contact Google Ads support directly.
How many accounts can you manage on Google Ads?
On Google Ads, you can manage multiple accounts through a Manager Account (formerly known as My Client Center or MCC). This allows you to manage several Google Ads accounts from a single login. There is no specified limit on the number of accounts you can manage with a Manager Account, making it ideal for agencies and large advertisers with multiple campaigns.
How do I reset my Google ad profile?
To reset your Google Ads profile, follow these steps:
Sign in to Google Ads: Go to [ads.google.com] and log in with your account.
Access Account Settings: Click on the tool icon (wrench) in the upper right corner, then select "Account settings" under "Setup."
Navigate to Preferences: In the account settings, find and click on "Preferences."
Account Status: Click on "Account status" and select "Cancel my account" if you want to reset by starting fresh. Confirm the cancellation.
Create a New Profile: After cancellation, create a new Google Ads account or adjust settings to reset specific elements of your current profile.
Note: Resetting your profile may result in the loss of all existing campaign data. Consider downloading reports and backing up important information before proceeding.
How to create Google Ads account for YouTube
To create a Google Ads account for YouTube, follow these steps:
Go to Google Ads: Visit [ads.google.com] and sign in with your Google account.
Start a New Campaign: Click "New Campaign" and choose "Video" as your campaign type.
Set Campaign Goals: Select a goal such as "Brand awareness and reach" or "Product and brand consideration."
Configure Campaign Settings: Set your campaign name, budget, and bidding strategy.
Define Target Audience: Choose demographics, interests, and geographic locations for your ads.
Create Video Ad: Link your YouTube account, select a video, and create your ad by entering headlines and descriptions.
Set Ad Placements: Specify where you want your ad to appear on YouTube and partner sites.
Review and Launch: Check all details, enter billing information, and launch your campaign.
Your ads will start running on YouTube after Google reviews and approves them.