Privacy Policy for Retail Rush

Effective Date: July 13, 2026

Last Updated: July 13, 2026

This Privacy Policy applies to the mobile game Retail Rush (hereinafter referred to as the "Game", "Service"), developed and operated by our team. This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you use our mobile game services, and it complies with global mainstream privacy regulations including COPPA, GDPR and CCPA. By downloading, accessing and playing Retail Rush, you fully acknowledge and agree to all the terms stipulated in this Privacy Policy. If you disagree with any part of this policy, please immediately stop using our Game services.

1. Information We Collect

We strictly adhere to the data minimization and necessity principles and only collect user information required for the normal operation, function optimization, security maintenance and bug fixing of Retail Rush. We will never collect any sensitive personal information without users’ explicit authorization. The information we collect is divided into voluntarily submitted information and automatically collected non-personal technical data.

1.1 Voluntarily Provided Information

Users are not required to register accounts, log in or submit any personal information to experience the core retail store business simulation gameplay of the Game. When you contact our customer support for problem feedback, technical consultation, service assistance or policy inquiry, you may voluntarily provide your contact email and relevant problem descriptions. All voluntarily submitted information is only used to reply to your demands, verify user identity and solve your usage problems efficiently, and will not be used for irrelevant purposes.

1.2 Automatically Collected Non-Personal Information

During your gameplay, our system will automatically collect anonymous, non-identifiable technical data to ensure stable game operation and optimize user experience. The collected information includes but is not limited to device model, mobile operating system version, network type and environment, game operation logs, retail store operation progress data, anonymous device identifiers and in-game behavior statistics. All collected data cannot be used to identify individual users and does not involve any personal sensitive information.

2. Purpose of Information Usage

All user data collected by Retail Rush will only be used for legitimate and necessary purposes, and will not be used for any unauthorized commercial, illegal or privacy-infringing activities. The specific usage purposes are as follows:

- To maintain the stable operation of the Game’s core retail rush store management simulation gameplay, load game resources normally and continuously optimize user gaming experience;

- To timely detect, diagnose and repair game crashes, system bugs, compatibility errors and other technical failures;

- To respond to user feedback, answer user questions and provide professional after-sales technical support and customer services;

- To conduct anonymous data statistics and user behavior analysis for product iteration, function upgrade, gameplay optimization and product quality improvement;

- To prevent cheating, malicious operations and abnormal access behaviors, and protect the legitimate rights and interests of all game users;

- To comply with applicable local laws, regulations and industry supervision requirements.

3. Information Sharing and Disclosure

We strictly abide by global privacy protection regulations and will never sell, trade, rent or transfer your non-public user information to any third-party commercial organizations or individuals without your explicit authorization. Your information may only be disclosed under the following legal and compliant circumstances:

- With your explicit written or behavioral consent and authorization;

- In response to valid legal provisions, judicial judgments, official government orders or mandatory regulatory requirements;

- To protect the legitimate rights and interests of our platform, users and public safety, and prevent illegal, fraudulent or harmful behaviors;

- In the event of business transfer, merger, acquisition or asset sale, user data may be transferred as part of business assets, and we will continue to ensure data security and privacy protection.

4. Data Security Protection & Data Retention

We adopt industry-standard encryption technologies, secure server storage mechanisms and strict internal access management systems to protect your game data and related information. We have formulated complete data protection procedures to prevent unauthorized access, disclosure, tampering, loss and misuse of user data. Only authorized staff can access user data, with strict access permission control and operation records.

We retain user data only for the period necessary to fulfill the purposes outlined in this policy. Anonymous technical data will be regularly cleaned and optimized. User voluntary feedback information will be deleted promptly after completing the service response. While we try our best to ensure the security of user information, please note that no network transmission or electronic storage technology can achieve absolute security.

5. Minor Privacy Protection

Retail Rush is a casual retail store business simulation game suitable for all age groups. We fully comply with COPPA and global minor privacy protection regulations and attach great importance to the privacy protection of minor users under the age of 13. We will not actively collect personal sensitive information from minors, and all automatic collected data is anonymous and non-identifiable.

If you are the legal guardian of a minor and find that your child has provided us with personal information without your consent, please contact us in a timely manner. We will verify the situation and permanently delete the relevant information immediately. If minors use our game services, it is deemed that they have obtained the consent of their legal guardians.

6. User Rights

Depending on your residential jurisdiction, you may have the right to access, correct, delete your personal data, withdraw consent, and request data portability. If you want to exercise your legal privacy rights, please contact us via the official email below. We will verify your identity and respond to your request within the time limit required by law.

7. Policy Updates

We reserve the right to update and revise this Privacy Policy in accordance with business development needs, product iteration and changes in legal requirements. The revised policy will be announced and displayed in the Game with an updated effective date. Your continued use of Retail Rush after the policy update constitutes your acceptance of the revised privacy terms.

8. Contact Us

If you have any questions, suggestions or disputes regarding this Privacy Policy or our privacy protection practices, please feel free to contact us via the official email below:

Contact Email: angilana301@gmail.com