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Europe Wine Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 78.5 Billion
Market Forecast in 2033: USD 113 Billion
Market Growth Rate: 4.1% (2025-2033)
The Europe wine market size reached USD 78.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 113 Billion by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033.
Europe Wine Market Trends:
The market in Europe is mainly based on the increasing consumer desire for premium and luxury wines in particular amongst high-income consumers demanding high-quality products. Along this line, the expansion of wine tourism is providing greater exposure to regions of wine production they wouldn't have otherwise encountered, which in turn will be contributing to market expansion. In addition, the increasing commercial appeal of wine tastings and wine entertainment events is encouraging consumer participation, supporting wine drinking. Moreover, the increasing tendency to drink organic and sustainable wines is contributing as an important factor to enhance the market scenarios, by environmentally responsible consumers, giving preference to eco-friendly production.
Additionally, the exponential growth of using online wine sales platforms is expanding the consumer base and providing convenience, thus contributing to the expansion of the market. Moreover, the aging of the population in mature economies is driving demand for wines (worries with younger consumers who quit drinking early, worries with older consumers who drink more, etc) because the older consumers are more willing to participate in wine enjoyment. Also, new marketing approaches and social media strategies aimed at younger generations are attracting new types of consumers and driving wine culture.
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Europe Wine Market Scope and Growth Analysis:
The expanding market scope is due to increasing demand for premier quality wines and growing numbers of domestic wineries. Similarly, the rising awareness for food and wine combination expands the market scope, as different consumers are interested in epicurean experiences. Meanwhile, health trends increase moderateness in sparkling wine consumption across Europe, engaging older consumers.
Furthermore, millennial consumers are inclined towards wine, which is aiding in popularizing the market as younger consumers are seeking out different varieties. Additionally, eco-friendly production practices are engaging environmentally conscious consumers, giving way to good market opportunities. This is made compound by rising wine exports and expanding popularity of wine tourism to widen the market in Europe. Social media and wine influencers have become more active and they have made wine culture more accessible, from which the bond between the consumer and winery gets stronger.
Europe Wine Market Forecast and Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest Europe wine market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Breakup by Product Type:
Still Wine
Sparkling Wine
Fortified Wine and Vermouth
Breakup by Color:
Red Wine
Rose Wine
White Wine
Breakup by Distribution Channel:
Off-Trade
On-Trade
Breakup by Country:
Germany
France
United Kingdom
Italy
Spain
Others
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Key highlights of the Report:
Recent Industry News
Key Technological Trends & Development
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Market Dynamics
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Top Winning Strategies
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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