‘Beyond 9 To 5’ is a nutrient-enhanced water with the full daily value recommendation of Vitamin D. The target demographic are night shift workers, since they are more at risk for Vitamin D deficiency than those who work the typical 9 am to 5 pm shift. The design features a night aesthetic rather than a sunny one since that is the environment shift workers would be surrounded by and most familiar with. The mostly cool color palette, neon details, space imagery, and faint city skyline in the background evokes the calm beauty of the nightlife. The brand name is perfectly sized so that all of it will be visible at once when on a bottle while also maintaining legibility. The subtexts provide the basic information for the product without being overwhelming. The right side is kept black and white to ensure the information is legible to anyone, so to unify the whole piece a light blue border lines the top and bottom of the label.