If we want to be the kings of SEO Positioning, it is necessary to take into account several factors. Two of the most important of these factors are: authority and relevance, since these help to position any web page. But do you know the difference between both terms?

The authority that gives SEO positioning

The SEO authority of a page is how important it is in the eyes of the search engine used and will largely determine the order in which the results appear.

We could say that, in case of a tie in terms of relevance, the page with the highest authority will appear first. Although this is difficult to know, since we do not know the exact operation of the algorithms that search engines use to position the results. Google, like Coca-Cola, will never reveal its formula.

Domain Authority and Page Authority

The authority has two types of metrics that, when combined with relevance, you will find the perfect formula to achieve the desired SEO positioning. You will surely then askus: “But, what is the difference between the domain authority and the page authority? Our explanation comes next:

Domain Authority

This authority also known as Dominion Authority (DA) is the one that measures the trust and credibility of our website, this is measured on a scale of 0 to 100, with 100 being the highest and the winner of SEO positioning since you don't guess Who does this analysis- That's right, Google!

Page Authority

Also known as Page Authority (PA), it is measured from 0 to 100, and it is dedicated to measuring the probability that a URL has to position itself in Google; it is obvious who does the analysis, right?

There are measuring instruments to know both authorities; SEO Experts in Los Angeles is one of them and one of the most efficient. If there was only the authority for Google, we would see the most popular pages always in the top positions gaining a place in SEO positioning, something like seeing the popular girl of the school become the queen of the prom every year, very predictable and even boring.

Finally the Relevance

Fortunately for the web pages, there is also relevance, and so knowing that it feels to be the queen of the dance at least once if they find the right formula, then these web pages can repeat their reign more than once.

The relevance is gained thanks to the Google search robots track each of the websites and analyze if the content corresponds and is related to each other, comprehensive work is definitely required to achieve authority and relevance together and reach SEO positioning in an organic way by consulting SEO experts in Los Angeles.

Now imagine being the popular and intelligent girl of the school, you will surely be positioned with teachers and classmates throughout your student life, but the best is when you are popular for being intelligent (knowing a lot of quality content), that authority and relevance cannot be taken away from anyone.