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Indonesia Sportswear Market Size, Share, Trends and Forecast by Product, Distribution Channel, End User, and Region, 2025-2033
Indonesia Sportswear Market Overview
The Indonesia sportswear market size reached USD 2,557.83 Million in 2024 and is expected to reach USD 3,553.32 Million by 2033, growing at a CAGR of 3.72% during the forecast period 2025-2033. This growth is driven by rising fitness awareness, urbanization, and athleisure fashion influences, alongside expanding middle-class income and digital retail access. Both international and domestic brands are actively competing in this evolving market.
Indonesia Sportswear Market Study Assumption Years
Base Year : 2024
Historical Year/Period : 2019-2024
Indonesia Sportswear Market Key Takeaways
Current Market Size : USD 2,557.83 Million
CAGR : 3.72%
Forecast Period : 2025-2033
The market is witnessing robust growth due to increased fitness consciousness among Indonesians and rising urbanization.
Athleisure fashion is becoming increasingly influential, driving consumer demand for sportswear.
Growing middle-class income and expansion of digital retail platforms facilitate easier access to sportswear brands.
Both international and domestic sportswear companies are actively competing to capture market share.
The youth-centric population and lifestyle shifts significantly impact sportswear demand.
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Indonesia Sportswear Market Growth Factors
The Indonesia sportswear market growth is largely fueled by increasing fitness awareness and urbanization. Consumers are becoming more health-conscious, engaging in regular physical activities, and adopting active lifestyles. This trend increases demand for comfortable, functional, and stylish sportswear. Urbanization facilitates better access to retail outlets and online platforms, further driving sales. The influence of athleisure fashion also supports market expansion by blending sportswear with everyday wear, appealing to both performance and lifestyle consumers.
Government initiatives aimed at enhancing national sports development and infrastructure investment contribute positively to the market. By improving grassroots sports programs, building stadiums and training facilities, and supporting national athletes, the government promotes wider sports participation. Events like National Sports Week (PON) and regional athletic tournaments increase visibility of sports activities, encouraging consumers to purchase specialized athletic apparel for performance and daily use.
The expansion of offline retail and experiential brand spaces plays a crucial role in market growth. Despite the rise in online sales, physical stores offer personalized services, product customization, and immersive brand experiences. Flagship outlets, concept stores, and pop-up experiences help brands engage consumers directly, fostering brand loyalty. Malls remain central to Indonesian retail culture, making offline channels important for consumers preferring tactile shopping experiences.
Indonesia Sportswear Market Trends
Indonesia's youthful and populous demographic greatly benefits the sportswear industry. With a median age under 30 years, young Indonesians are adopting active and image-conscious lifestyles inspired by pop culture, sports idols, and social media influencers. This younger generation values self-expression and often chooses branded sportswear as a fashion statement and identity marker. Participation in school athletics, neighborhood sports, and activities such as skateboarding, futsal, and cycling has grown, driving demand for trendy and functional sportswear options.
Sportswear companies are capitalizing on these trends through youth-focused marketing campaigns, partnerships with social media influencers, and product lines that cater to young consumers' preferences. Government-led sports development efforts and infrastructure investments further enhance sports participation and sportswear adoption by promoting grassroots programs and national-level sporting events.
Despite the growth of e-commerce, offline retail expansion remains prominent. Leading brands are opening flagship stores and concept spaces to provide personalized experiences, product trials, and customization. Shopping malls continue to be pivotal in Indonesia’s retail landscape, as many consumers still prefer in-person shopping. This omnichannel retail approach facilitates broader market penetration across different customer segments and strengthens consumer trust and engagement.
Indonesia Sportswear Market Segmentation
Product Insights:
Shoes
Clothes
Detailed analysis covers market trends and forecasts by product type, highlighting consumer preferences between footwear and apparel.
Distribution Channel Insights:
Online Stores
Retail Stores
The market is segmented by sales channel, examining growth in e-commerce platforms as well as traditional brick-and-mortar retail outlets.
End User Insights:
Men
Women
Kids
The report breaks down sportswear consumption by gender and age group, identifying unique demands and trends across male, female, and children segments.
Indonesia Sportswear Market Regional Insights
Java
Sumatra
Kalimantan
Sulawesi
Others
Java holds a dominant position with the largest market share, supported by its high population density and urban centers. The overall Indonesia sportswear market is projected to grow at a CAGR of 3.72% through the forecast period, with significant demand growth in key regions beyond Java.
Indonesia Sportswear Market Recent Developments & News
In March 2025, Frasers Group expanded its partnership with MAP Active, a subsidiary of PT Mitra Adiperkasa Tbk, to launch flagship Sports Direct outlets across India and Southeast Asia. This collaboration aims to deepen Sports Direct’s presence in Indonesia and expand into five additional markets, with plans for more than 350 stores regionally.
In December 2024, Canada and Indonesia signed a Comprehensive Economic Partnership Agreement, effective from 2026. The deal includes Canada liberalizing 90.5% of tariffs on Indonesian goods, covering $1.4 billion in trade. Key Indonesian exports to Canada include footwear and garments, which are strategic for the sportswear market.
Indonesia Sportswear Market Key Highlights of the Report
Comprehensive analysis of historical trends and future market forecasts for 2019-2033.
Insightful segmentation by product, distribution channel, end user, and region.
Evaluation of competitive landscape including key player positioning and strategies.
Porter's Five Forces analysis to assess market competitiveness and attractiveness.
Detailed coverage of government initiatives, sports development, and retail expansion impact.
Post-sale analyst support and customizable report options.
Indonesia Sportswear Market Key Players
PT Mitra Adiperkasa Tbk
Frasers Group
MAP Active
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