# Privacy Policy
**Last Updated: July 26, 2026**
Welcome to **Reformation**. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how information may be collected, used, stored, and protected when you use the Reformation mobile application.
By using the Reformation application, you agree to the practices described in this Privacy Policy.
## 1. Information We Collect
Depending on how you use the application, we may collect information such as:
* Name
* Email address
* Account information
* Shopping bag and wishlist information
* Favorite products
* Shipping information, where applicable
* Customer support messages
The application may also collect limited technical information, including:
* Device type
* Android version
* App version
* Crash reports
* Diagnostic information
* General app usage information
## 2. How We Use Information
Information may be used to:
* Provide and operate app features
* Improve the application experience
* Save wishlist and shopping bag preferences
* Manage orders where applicable
* Provide customer support
* Send important service notifications
* Improve app performance
* Detect and prevent technical problems
We do not sell your personal information.
## 3. Account Information
If account functionality is available, you may provide information such as your name and email address.
You are responsible for maintaining the security of your account information.
## 4. Shopping and Payment Information
If shopping or checkout functionality is available, payment information may be processed by secure third-party payment service providers.
Reformation does not intentionally store complete payment card numbers, CVV codes, or other sensitive payment credentials unless clearly stated and legally permitted.
## 5. Third-Party Services
The application may use trusted third-party services to support certain features, including analytics, crash reporting, cloud services, image services, authentication, or payment processing where applicable.
These third-party services may process information according to their own privacy practices.
## 6. Data Security
We take reasonable measures to help protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no electronic storage or transmission method can be guaranteed to be completely secure.
## 7. Data Retention
We retain information only for as long as reasonably necessary to provide app functionality, fulfill legitimate business purposes, comply with legal obligations, resolve disputes, and enforce agreements.
When information is no longer required, it may be deleted or securely disposed of where reasonably possible.
## 8. Your Privacy Rights
Depending on applicable laws, you may have the right to:
* Request access to your personal information
* Request correction of inaccurate information
* Request deletion of personal information
* Request information about how your data is used
* Withdraw consent where applicable
For privacy-related requests, please contact the app support team through the available in-app support options.
## 9. Children's Privacy
Reformation is not intentionally designed to collect personal information from children.
We do not knowingly collect personal information from children in violation of applicable laws.
## 10. Changes to This Privacy Policy
This Privacy Policy may be updated from time to time.
When changes are made, the updated policy will be made available within the application, and the “Last Updated” date will be revised.
## 11. Contact Us
If you have questions or concerns about this Privacy Policy, please use the support contact options available within the Reformation application.
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**Reformation is an independent fashion shopping application. The application does not claim official affiliation with, sponsorship by, or endorsement from any third-party brand or company.**