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This microlearning course will equip you with essential tools to enhance your recruitment efforts for your study abroad program.
Participants will learn how to utilize:
proven strategies to attract and engage prospective students.
By the end of the course, faculty members will have the skills and resources necessary to build successful recruitment campaigns that increase student interest and participation in study abroad opportunities.
*This microlearning course will take a maximum of 15 minutes.
How to Market
Hand out flyers in class and post flyers around academic buildings
Conduct class visits and advertise in-class
Advertise and hold information meetings for interested students
Use departmental social media such as Instagram, Twitter, etc. to post content regularly to keep students engaged and get them excited
Recruit past participants to advertise; They can table, conduct class visits, and post on social media for the program
Keep lists of interested students and email them with information
Attend special events on campus that will draw students
Make sure to feature program in any department/college newsletters
What to Market
Faculty-led program eligibility requirements
Include cost, value, uniqueness and attractiveness of program
A QR code to the program brochure and application on Studio Abroad
Recording-20240729_102804.webmAdvertise how program would fit with student degree requirements and credit hours per offered course
Make a note: Program details, fees, itineraries, etc. can change
Financial aid and scholarship opportunities
Whether foreign language skills are required
Benefits of studying abroad on your program
When to Market
Recruit early and continuously: When applications for your program open, start recruiting!
Recruitment and marketing of the program should not begin until all the needed revisions have been submitted.
Come to the annual Education Abroad Fair: The Education Abroad Fair occurs every October; there is one on the Kennesaw campus and one on the Marietta campus.
Secure a table around campus during high traffic times (11 am-1 pm)
Maintain interest: To maintain students’ interest and necessary minimum number of participants, update students often via email. Email students with new, exciting details of the program, past student testimonies, how the program fits into their academic plan, informing them of organized promotional events, etc.
Many internal scholarships close in December: Recruit before scholarship deadlines, so students can apply for them!
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